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Top 15 Eva Illouz Quotes (2025 Update)

Eva Illouz Quote: “The political utopia envisioned by Marx and Engels clearly implied a total separation between commodity and sentiment, interest and love, as a precondition for authentic, fully human relationships.”

1. “The political utopia envisioned by Marx and Engels clearly implied a total separation between commodity and sentiment, interest and love, as a precondition for authentic, fully human relationships.”

Eva Illouz Quote: “A cultural change is less a matter of content than a restructuring of relationships between subordinate and dominant elements.”

2. “A cultural change is less a matter of content than a restructuring of relationships between subordinate and dominant elements.”

Eva Illouz Quote: “Romance novels constitute 46 percent of all mass market paperbacks sold in the United States, and according to Harlequin, over half its customers buy an average of 30 novels a month.”

3. “Romance novels constitute 46 percent of all mass market paperbacks sold in the United States, and according to Harlequin, over half its customers buy an average of 30 novels a month.”

Eva Illouz Quote: “The culture of capitalism is self-contradictory, demanding that people be hard workers by day and hedonists by night.”

4. “The culture of capitalism is self-contradictory, demanding that people be hard workers by day and hedonists by night.”

Eva Illouz Quote: “In a way, part of the widespread success of happiness actually lies in that it delivers a legitimate, universalizing and apolitical discourse for individualism – a discourse that conceives one’s life as separate from community and which sees the inner life as the cause and root of all behaviors.”

5. “In a way, part of the widespread success of happiness actually lies in that it delivers a legitimate, universalizing and apolitical discourse for individualism – a discourse that conceives one’s life as separate from community and which sees the inner life as the cause and root of all behaviors.”

Eva Illouz Quote: “Romantic love is irrational rather than rational, gratuitous rather than profit-oriented, organic rather than utilitarian, private rather than public. In short, romantic love seems to evade the conventional categories within which capitalism has been conceived.”

6. “Romantic love is irrational rather than rational, gratuitous rather than profit-oriented, organic rather than utilitarian, private rather than public. In short, romantic love seems to evade the conventional categories within which capitalism has been conceived.”

Eva Illouz Quote: “Heterosexual romantic love contains the two most important cultural revolutions of the twentieth century: the individualization of lifestyles and the intensification of emotional life projects; and the economization of social relationships, the pervasiveness of economic models to shape the self and its very emotions.”

7. “Heterosexual romantic love contains the two most important cultural revolutions of the twentieth century: the individualization of lifestyles and the intensification of emotional life projects; and the economization of social relationships, the pervasiveness of economic models to shape the self and its very emotions.”

Eva Illouz Quote: “Culture thus is a matter of shared meanings, but it is not only that: it is also one of the ways in which exclusion, inequality, and power structures are maintained and reproduced.”

8. “Culture thus is a matter of shared meanings, but it is not only that: it is also one of the ways in which exclusion, inequality, and power structures are maintained and reproduced.”

Eva Illouz Quote: “The intertwining of love and romance with hedonist and antimodernist themes marked the shift from Victorian morality to a consumption-oriented or ‘hedonistic’ one in which pleasure was encouraged actively rather than dealt with ambivalently.”

9. “The intertwining of love and romance with hedonist and antimodernist themes marked the shift from Victorian morality to a consumption-oriented or ‘hedonistic’ one in which pleasure was encouraged actively rather than dealt with ambivalently.”

Eva Illouz Quote: “Happiness, indeed, becomes not only a prerequisite for work – more and more managers claim to select workers according to their levels of happiness and positivity – but also the very content of the work itself, with positive emotions, attitude and motivations rising as essential psychological features, even more important or essential than skills or technical qualifications.”

10. “Happiness, indeed, becomes not only a prerequisite for work – more and more managers claim to select workers according to their levels of happiness and positivity – but also the very content of the work itself, with positive emotions, attitude and motivations rising as essential psychological features, even more important or essential than skills or technical qualifications.”

Eva Illouz Quote: “Far from being a ‘haven’ from the marketplace, modern romantic love is a practice intimately complicit with the political economy of late capitalism.”

11. “Far from being a ‘haven’ from the marketplace, modern romantic love is a practice intimately complicit with the political economy of late capitalism.”

Eva Illouz Quote: “Commodities have now penetrated the romantic bond so deeply that they have become the invisible and unacknowledged spirit reigning over romantic encounters.”

12. “Commodities have now penetrated the romantic bond so deeply that they have become the invisible and unacknowledged spirit reigning over romantic encounters.”

Eva Illouz Quote: “Culture is sometimes only a context in which people relate to each other, but sometimes culture has a power of its own to shape and transform social relationships.”

13. “Culture is sometimes only a context in which people relate to each other, but sometimes culture has a power of its own to shape and transform social relationships.”

Eva Illouz Quote: “The beauty-romance link was extended to cover the desire for self-expression, and the new nexus of beauty, self-expression, and romance was in turn fostered by the culture of consumption. Love was thus made to reinforce a definition of selfhood centered around the commodities that provided youth, beauty, charm, glamour, and seductive power.”

14. “The beauty-romance link was extended to cover the desire for self-expression, and the new nexus of beauty, self-expression, and romance was in turn fostered by the culture of consumption. Love was thus made to reinforce a definition of selfhood centered around the commodities that provided youth, beauty, charm, glamour, and seductive power.”

Eva Illouz Quote: “This excessive blame of individuals for their failure to lead happier lives would actually explain in part why individuals of individualist societies tend to rank themselves as above 7 out of 10 points in happiness questionnaires. According to some studies, a cognitive positive bias would account for the strong and systematic tendency amongst individuals of these societies to protect their self-esteem by inhibiting negative evaluations of their lives.”

15. “This excessive blame of individuals for their failure to lead happier lives would actually explain in part why individuals of individualist societies tend to rank themselves as above 7 out of 10 points in happiness questionnaires. According to some studies, a cognitive positive bias would account for the strong and systematic tendency amongst individuals of these societies to protect their self-esteem by inhibiting negative evaluations of their lives.”

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