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Top 9 Everett M. Rogers Quotes (2025 Update)

Everett M. Rogers Quote: “Observability is the degree to which the results of an innovation are visible to others.”

1. “Observability is the degree to which the results of an innovation are visible to others.”

— Everett M. Rogers

Everett M. Rogers Quote: “The more we know about how to do something, the harder it is to learn how to do it differently.”

2. “The more we know about how to do something, the harder it is to learn how to do it differently.”

— Everett M. Rogers

Everett M. Rogers Quote: “Thus we see that the diffusion of innovations is a social process, even more than a technical matter.”

3. “Thus we see that the diffusion of innovations is a social process, even more than a technical matter.”

— Everett M. Rogers

Everett M. Rogers Quote: “Compatibility is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters.”

4. “Compatibility is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters.”

— Everett M. Rogers

Everett M. Rogers Quote: “Innovations that are perceived by individuals as having greater relative advantage, compatibility, trialability, observability, and less complexity will be adopted more rapidly than other innovations.”

5. “Innovations that are perceived by individuals as having greater relative advantage, compatibility, trialability, observability, and less complexity will be adopted more rapidly than other innovations.”

— Everett M. Rogers

Everett M. Rogers Quote: “Complexity is the degree to which an innovation is perceived as difficult to understand and use.”

6. “Complexity is the degree to which an innovation is perceived as difficult to understand and use.”

— Everett M. Rogers

Everett M. Rogers Quote: “Trialability is the degree to which an innovation may be experimented with on a limited basis.”

7. “Trialability is the degree to which an innovation may be experimented with on a limited basis.”

— Everett M. Rogers

Everett M. Rogers Quote: “Even though the software component of a technology is often not so easy to observe, we should not forget that technology almost always represents a mixture of hardware and software aspects. According to our definition, technology is a means of uncertainty reduction that is made possible by information about the cause-effect relationships on which the technology is based.”

8. “Even though the software component of a technology is often not so easy to observe, we should not forget that technology almost always represents a mixture of hardware and software aspects. According to our definition, technology is a means of uncertainty reduction that is made possible by information about the cause-effect relationships on which the technology is based.”

— Everett M. Rogers

Everett M. Rogers Quote: “Relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes.”

9. “Relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes.”

— Everett M. Rogers

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