Top 2 Faris Yakob Quotes (2025 Update)

1. “If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.”

— Faris Yakob

2. “Digital marketing is not simply a new place to disperse symbols but rather the emergence of a new behavioural grammar for companies, as they begin to engage with their customers in new ways in new spaces, where everyone has an equal voice.”

— Faris Yakob

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