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Top 10 Geoffrey A. Moore Quotes (2024 Update)

Geoffrey A. Moore Quote: “One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.”

1. “One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth.”

2. “Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “When pragmatists buy, they care about the company they are buying from, the quality of the product they are buying, the infrastructure of supporting products and system interfaces, and the reliability of the service they are going to get.”

3. “When pragmatists buy, they care about the company they are buying from, the quality of the product they are buying, the infrastructure of supporting products and system interfaces, and the reliability of the service they are going to get.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “Big enough to matter, small enough to lead, good fit with your crown jewels. If.”

4. “Big enough to matter, small enough to lead, good fit with your crown jewels. If.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “Positioning is the single largest influence on the buying decision.”

5. “Positioning is the single largest influence on the buying decision.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “Chasm crossing is not the end, but rather the beginning, of mainstream market development.”

6. “Chasm crossing is not the end, but rather the beginning, of mainstream market development.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “California is a bad influence.”

7. “California is a bad influence.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.”

8. “The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves for the target customer’s problem end to end. That will keep you on the dance floor for a long time to come. The.”

9. “Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves for the target customer’s problem end to end. That will keep you on the dance floor for a long time to come. The.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “The only suitable reference for an early majority customer, it turns out, is another member of the early majority, but no upstanding member of the early majority will buy without first having consulted with several suitable references.”

10. “The only suitable reference for an early majority customer, it turns out, is another member of the early majority, but no upstanding member of the early majority will buy without first having consulted with several suitable references.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “By contrast, the early majority want to buy a productivity improvement for existing operations. They are looking to minimize the discontinuity with the old ways. They want evolution, not revolution. They want technology to enhance, not overthrow, the established ways of doing business. And above all, they do not want to debug somebody else’s product. By the time they adopt it, they want it to work properly and to integrate appropriately with their existing technology base.”

11. “By contrast, the early majority want to buy a productivity improvement for existing operations. They are looking to minimize the discontinuity with the old ways. They want evolution, not revolution. They want technology to enhance, not overthrow, the established ways of doing business. And above all, they do not want to debug somebody else’s product. By the time they adopt it, they want it to work properly and to integrate appropriately with their existing technology base.”

— Geoffrey A. Moore

Geoffrey A. Moore Quote: “The company failed because its managers were unable to recognize that there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even when the company name on the check reads the same. Thus, at a time of greatest peril, when the company was just entering the chasm, its leaders held high expectations rather than modest ones, and spent heavily in expansion projects rather than husbanding resources.”

12. “The company failed because its managers were unable to recognize that there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even when the company name on the check reads the same. Thus, at a time of greatest peril, when the company was just entering the chasm, its leaders held high expectations rather than modest ones, and spent heavily in expansion projects rather than husbanding resources.”

— Geoffrey A. Moore

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