Top 180 Howard Schultz Quotes (2025 Update)
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51. “The companies that are lasting are those that are authentic.”

— Howard Schultz

52. “If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.”

— Howard Schultz

53. “Managing and navigating through a financial crisis is no fun at all.”

— Howard Schultz

54. “I can’t imagine a day without coffee. I can’t imagine!”

— Howard Schultz

55. “The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.”

— Howard Schultz

56. “Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.”

— Howard Schultz

57. “I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.”

— Howard Schultz

58. “Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.”

— Howard Schultz

59. “This may sound a bit naive, but I got here by believing in big dreams.”

— Howard Schultz

60. “I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.”

— Howard Schultz

61. “I think growth covers up mistakes.”

— Howard Schultz

62. “Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.”

— Howard Schultz

63. “If it Captures Your Imagination, it will captivate others.”

— Howard Schultz

64. “With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.”

— Howard Schultz

65. “Sometimes the difference between winning and losing is will. The will to make it happen.”

— Howard Schultz

66. “I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.”

— Howard Schultz

67. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

— Howard Schultz

68. “I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse.”

— Howard Schultz

69. “Business leaders cannot be bystanders.”

— Howard Schultz

70. “If you want to achieve widespread impact and lasting value, be bold.”

— Howard Schultz

71. “My kids probably started drinking coffee in their late teens.”

— Howard Schultz

72. “Infusing work with purpose and meaning, however, is a two-way street. Yes, love what you do, but your company should love you back.”

— Howard Schultz

73. “If you don’t love what you’re doing with unbridled passion and enthusiasm, you’re not going to succeed when you hit obstacles.”

— Howard Schultz

74. “Starbucks has changed the rules of engagement for the music industry.”

— Howard Schultz

75. “Customers have different need states and life experiences.”

— Howard Schultz

76. “Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.”

— Howard Schultz

77. “When you start a company, it’s a singular focus. You have the wind at your back.”

— Howard Schultz

78. “It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.”

— Howard Schultz

79. “I’ve never thought of the third place just as a physical environment. For me, the third place has always been a feeling. An emotion. An aspiration that all people can come together and be uplifted as a result of a sense of belonging. This is the cornerstone of our business, yes, but “belonging” is also a basic human right, which should be afforded all members of a society.”

— Howard Schultz

80. “Don’t be threatened by people smarter than you.”

— Howard Schultz

81. “So when some refer to Starbucks’ coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience – personal connection- is an affordable necessity. We are all hungry for community.”

— Howard Schultz

82. “My passion. My commitment. This is the most important thing in my life other than my family.”

— Howard Schultz

83. “And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.”

— Howard Schultz

84. “I’ve traveled around the world, and what’s so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.”

— Howard Schultz

85. “Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.”

— Howard Schultz

86. “When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.”

— Howard Schultz

87. “We think of Starbucks not as a coffee company but a media company.”

— Howard Schultz

88. “Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.”

— Howard Schultz

89. “Sports was a great equalizer. It didn’t have color. It didn’t matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.”

— Howard Schultz

90. “It’s ironic that no matter where I go, I meet people from Brooklyn. I’m proud of that heritage. It’s where I’m from, who I am.”

— Howard Schultz

91. “We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.”

— Howard Schultz

92. “Cutting prices or putting things on sale is not sustainable business strategy.”

— Howard Schultz

93. “In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.”

— Howard Schultz

94. “Risk more than others think safe.”

— Howard Schultz

95. “I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.”

— Howard Schultz

96. “People around the world, they want the authentic Starbucks experience.”

— Howard Schultz

97. “The issue of managing through a crisis is you have to be decisive even if you don’t have perfect information.”

— Howard Schultz

98. “Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.”

— Howard Schultz

99. “We will never-and I mean never-turn our backs on our employees.”

— Howard Schultz

100. “I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.”

— Howard Schultz