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Howard Schultz Quotes

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Howard Schultz Quote: “Believe in your dreams and dream big. And then after you’ve done that, dream bigger.”

Believe in your dreams and dream big. And then after you’ve done that, dream bigger.

— Howard Schultz



Howard Schultz Quote: “In times of adversity and change, we really discover who we are and what we’re made of.”

In times of adversity and change, we really discover who we are and what we’re made of.

— Howard Schultz


Howard Schultz Quote: “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.

— Howard Schultz


Howard Schultz Quote: “Success is not an entitlement. It has to be earned.”

Success is not an entitlement. It has to be earned.

— Howard Schultz


Howard Schultz Quote: “We are not in the coffee business serving people, we are in the people business serving coffee.”

We are not in the coffee business serving people, we are in the people business serving coffee.

— Howard Schultz


Howard Schultz Quote: “In anything we do, any endeavor, it’s not what you do; it’s why you do it.”

In anything we do, any endeavor, it’s not what you do; it’s why you do it.

— Howard Schultz


Howard Schultz Quote: “Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.”

Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.

— Howard Schultz


Howard Schultz Quote: “At its core, I believe leadership is about instilling confidence in others.”

At its core, I believe leadership is about instilling confidence in others.

— Howard Schultz


Howard Schultz Quote: “Starbucks represents something beyond a cup of coffee.”

Starbucks represents something beyond a cup of coffee.

— Howard Schultz


Howard Schultz Quote: “Always challenge the old ways.”

Always challenge the old ways.

— Howard Schultz



Howard Schultz Quote: “I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.”

I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.

— Howard Schultz


Howard Schultz Quote: “Everyone starts strong. Success comes to those with unwavering commitment to be at the end.”

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

— Howard Schultz


Howard Schultz Quote: “Success is empty if you arrive at the finish line alone.”

Success is empty if you arrive at the finish line alone.

— Howard Schultz


Howard Schultz Quote: “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things.”

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things.

— Howard Schultz


Howard Schultz Quote: “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

— Howard Schultz


Howard Schultz Quote: “Social and digital media is a bullet train, and that bullet train is not coming home.”

Social and digital media is a bullet train, and that bullet train is not coming home.

— Howard Schultz


Howard Schultz Quote: “Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.”

Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.

— Howard Schultz


Howard Schultz Quote: “In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’”

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’

— Howard Schultz


Howard Schultz Quote: “In this ever-changing society, the most powerful and enduring brands are built from the heart.”

In this ever-changing society, the most powerful and enduring brands are built from the heart.

— Howard Schultz


Howard Schultz Quote: “Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.”

Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.

— Howard Schultz



Howard Schultz Quote: “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

— Howard Schultz


Howard Schultz Quote: “I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.”

I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.

— Howard Schultz


Howard Schultz Quote: “Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.”

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

— Howard Schultz


Howard Schultz Quote: “People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.”

People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.

— Howard Schultz


Howard Schultz Quote: “Any business today that embraces the status quo as an operating principle is going to be on a death march.”

Any business today that embraces the status quo as an operating principle is going to be on a death march.

— Howard Schultz


Howard Schultz Quote: “I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.”

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.

— Howard Schultz


Howard Schultz Quote: “We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.”

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

— Howard Schultz


Howard Schultz Quote: “Customers must recognize that you stand for something.”

Customers must recognize that you stand for something.

— Howard Schultz


Howard Schultz Quote: “Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.”

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

— Howard Schultz


Howard Schultz Quote: “When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.”

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

— Howard Schultz


Howard Schultz Quote: “The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.”

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.

— Howard Schultz


Howard Schultz Quote: “I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.”

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

— Howard Schultz


Howard Schultz Quote: “Success is the by-product when you work toward the target.”

Success is the by-product when you work toward the target.

— Howard Schultz


Howard Schultz Quote: “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

— Howard Schultz


Howard Schultz Quote: “Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.”

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

— Howard Schultz


Howard Schultz Quote: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

— Howard Schultz


Howard Schultz Quote: “I can’t imagine a day without coffee. I can’t imagine!”

I can’t imagine a day without coffee. I can’t imagine!

— Howard Schultz


Howard Schultz Quote: “But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.”

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

— Howard Schultz


Howard Schultz Quote: “Sometimes you have to create the thing you want to be part of.”

Sometimes you have to create the thing you want to be part of.

— Howard Schultz


Howard Schultz Quote: “Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.”

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

— Howard Schultz


Howard Schultz Quote: “This may sound a bit naive, but I got here by believing in big dreams.”

This may sound a bit naive, but I got here by believing in big dreams.

— Howard Schultz


Howard Schultz Quote: “I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.”

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

— Howard Schultz


Howard Schultz Quote: “I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.”

I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.

— Howard Schultz


Howard Schultz Quote: “The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.”

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

— Howard Schultz


Howard Schultz Quote: “With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.”

With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.

— Howard Schultz


Howard Schultz Quote: “I think growth covers up mistakes.”

I think growth covers up mistakes.

— Howard Schultz


Howard Schultz Quote: “I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse.”

I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse.

— Howard Schultz


Howard Schultz Quote: “My kids probably started drinking coffee in their late teens.”

My kids probably started drinking coffee in their late teens.

— Howard Schultz


Howard Schultz Quote: “We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.”

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

— Howard Schultz


Howard Schultz Quote: “Don’t be threatened by people smarter than you.”

Don’t be threatened by people smarter than you.

— Howard Schultz

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