Top 180 Howard Schultz Quotes (2024 Update)

1. “Believe in your dreams and dream big. And then after you’ve done that, dream bigger.”

— Howard Schultz

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2. “Success is best when it is shared.”

— Howard Schultz

3. “In times of adversity and change, we really discover who we are and what we’re made of.”

— Howard Schultz

Featured in: Adversity Quotes

4. “Risk more than others think is safe. Dream more than others think is practical.”

— Howard Schultz

Featured in: Inspirational Entrepreneurship Quotes

5. “We are not in the coffee business serving people, we are in the people business serving coffee.”

— Howard Schultz

6. “Success is not an entitlement. It has to be earned.”

— Howard Schultz

7. “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”

— Howard Schultz

8. “In anything we do, any endeavor, it’s not what you do; it’s why you do it.”

— Howard Schultz

9. “Success is empty if you arrive at the finish line alone.”

— Howard Schultz

10. “Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.”

— Howard Schultz

11. “At its core, I believe leadership is about instilling confidence in others.”

— Howard Schultz

12. “I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.”

— Howard Schultz

13. “People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.”

— Howard Schultz

14. “Everyone starts strong. Success comes to those with unwavering commitment to be at the end.”

— Howard Schultz

15. “Always challenge the old ways.”

— Howard Schultz

16. “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

— Howard Schultz

17. “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

— Howard Schultz

18. “Sometimes you have to create the thing you want to be part of.”

— Howard Schultz

19. “Starbucks represents something beyond a cup of coffee.”

— Howard Schultz

20. “Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.”

— Howard Schultz

21. “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things.”

— Howard Schultz

22. “In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’”

— Howard Schultz

23. “You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.”

— Howard Schultz

24. “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

— Howard Schultz

25. “Social and digital media is a bullet train, and that bullet train is not coming home.”

— Howard Schultz

26. “Dream more than others think practical. Expect more than others think possible. Care more than others think wise.”

— Howard Schultz

27. “Any business today that embraces the status quo as an operating principle is going to be on a death march.”

— Howard Schultz

28. “I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.”

— Howard Schultz

29. “Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.”

— Howard Schultz

30. “Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.”

— Howard Schultz

31. “In this ever-changing society, the most powerful and enduring brands are built from the heart.”

— Howard Schultz

32. “The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.”

— Howard Schultz

33. “Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.”

— Howard Schultz

34. “We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.”

— Howard Schultz

35. “Certainly the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.”

— Howard Schultz

36. “But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.”

— Howard Schultz

37. “I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.”

— Howard Schultz

38. “I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.”

— Howard Schultz

39. “When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.”

— Howard Schultz

40. “Customers must recognize that you stand for something.”

— Howard Schultz

41. “Success is the by-product when you work toward the target.”

— Howard Schultz

42. “A hundred times every day I remind myself that my inner and outer life depend on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received. – ALBERT EINSTEIN.”

— Howard Schultz

43. “We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.”

— Howard Schultz

44. “The world belongs to the few people who are not afraid to get their hands dirty.” I.”

— Howard Schultz

45. “The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.”

— Howard Schultz

46. “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

— Howard Schultz

47. “People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.”

— Howard Schultz

48. “One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.”

— Howard Schultz

49. “I can’t imagine a day without coffee. I can’t imagine!”

— Howard Schultz

50. “The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.”

— Howard Schultz