Create Yours

Top 25 Jakob Nielsen Quotes (2025 Update)

Jakob Nielsen Quote: “Three Tips: Simplify, Simplify, Simplify.”

1. “Three Tips: Simplify, Simplify, Simplify.”

— Jakob Nielsen

Featured in: Efficiency Quotes, Simplicity Quotes

Jakob Nielsen Quote: “A bad website is like a grumpy salesperson.”

2. “A bad website is like a grumpy salesperson.”

— Jakob Nielsen

Jakob Nielsen Quote: “In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.”

3. “In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.”

— Jakob Nielsen

Jakob Nielsen Quote: “Designers are not users.”

4. “Designers are not users.”

— Jakob Nielsen

Jakob Nielsen Quote: “What we learned is money doesn’t grow on trees.”

5. “What we learned is money doesn’t grow on trees.”

— Jakob Nielsen

Jakob Nielsen Quote: “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.”

6. “Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.”

— Jakob Nielsen

Jakob Nielsen Quote: “Ultimately, users visit your website for its content. Everything else is just the backdrop.”

7. “Ultimately, users visit your website for its content. Everything else is just the backdrop.”

— Jakob Nielsen

Jakob Nielsen Quote: “A general principle for all user interface design is to go through all of your design elements and remove them one at a time.”

8. “A general principle for all user interface design is to go through all of your design elements and remove them one at a time.”

— Jakob Nielsen

Featured in: Design Quotes

Jakob Nielsen Quote: “Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

9. “Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

— Jakob Nielsen

Jakob Nielsen Quote: “Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.”

10. “Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.”

— Jakob Nielsen

Jakob Nielsen Quote: “Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.”

11. “Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.”

— Jakob Nielsen

Jakob Nielsen Quote: “On the Web, all advantages are temporary, and you must keep innovating to stay ahead.”

12. “On the Web, all advantages are temporary, and you must keep innovating to stay ahead.”

— Jakob Nielsen

Jakob Nielsen Quote: “Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.”

13. “Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.”

— Jakob Nielsen

Jakob Nielsen Quote: “Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.”

14. “Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.”

— Jakob Nielsen

Jakob Nielsen Quote: “To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.”

15. “To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.”

— Jakob Nielsen

Jakob Nielsen Quote: “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

16. “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

— Jakob Nielsen

Jakob Nielsen Quote: “The best Web sites are better than Reality.”

17. “The best Web sites are better than Reality.”

— Jakob Nielsen

Jakob Nielsen Quote: “On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault.”

18. “On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault.”

— Jakob Nielsen

Jakob Nielsen Quote: “Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.”

19. “Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.”

— Jakob Nielsen

Jakob Nielsen Quote: “Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.”

20. “Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.”

— Jakob Nielsen

Jakob Nielsen Quote: “At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.”

21. “At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.”

— Jakob Nielsen

Jakob Nielsen Quote: “Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.”

22. “Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.”

— Jakob Nielsen

Jakob Nielsen Quote: “The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.”

23. “The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.”

— Jakob Nielsen

Jakob Nielsen Quote: “People have to want to change before there’s any chance of helping them do so.”

24. “People have to want to change before there’s any chance of helping them do so.”

— Jakob Nielsen

Jakob Nielsen Quote: “Windows ’98 is so similar to Windows ’95 because Apple hasn’t invented anything worth copying since 1995.”

25. “Windows ’98 is so similar to Windows ’95 because Apple hasn’t invented anything worth copying since 1995.”

— Jakob Nielsen

Jakob Nielsen Quote: “The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.”

26. “The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.”

— Jakob Nielsen

Jakob Nielsen Quote: “Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.”

27. “Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.”

— Jakob Nielsen

Jakob Nielsen Quote: “Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit’s commercial value.”

28. “Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit’s commercial value.”

— Jakob Nielsen

Jakob Nielsen Quote: “The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.”

29. “The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.”

— Jakob Nielsen

Efficiency Quotes

Efficiency Quotes

Simplicity Quotes

Simplicity Quotes

Motivational Quotes

Motivational Quotes

Inspirational Entrepreneurship Quotes

Inspirational Entrepreneurship Quotes

Efficiency Quotes

Efficiency Quotes

Simplicity Quotes

Simplicity Quotes

Motivational Quotes

Motivational Quotes

INSPIRATIONAL SUCCESS MOTIVATIONAL

Inspirational Entrepreneurship Quotes

Inspirational Entrepreneurship Quotes

ENTREPRENEURSHIP BUSINESS INSPIRATIONAL

Positive Quotes

Positive Quotes

Albert Einstein Quotes

Albert Einstein Quotes

ENTREPRENEURSHIP BUSINESS INSPIRATIONAL

Steve Jobs Quotes

Steve Jobs Quotes

ENTREPRENEURSHIP BUSINESS APPLE

Inspirational Quotes

Inspirational Quotes

COURAGE MOTIVATIONAL STRENGTH

Save image...
Permalink
Open in new tab
Copy quote text

Beautiful Wallpapers and Images

We hope you enjoyed our collection of 25 Jakob Nielsen Quotes.

All the images on this page were created with QuoteFancy Studio.

Use QuoteFancy Studio to create high-quality images for your desktop backgrounds, blog posts, presentations, social media, videos, posters, and more.

Thank you!

Please check your email.