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Top 10 James Bridle Quotes (2025 Update)

James Bridle Quote: “Over the last century, technological acceleration has transformed our planet, our societies, and ourselves, but it has failed to transform our understanding of these things. The reasons for this are complex, and the answers are complex too, not least because we ourselves are utterly enmeshed in technological systems, which shape in turn how we act and how we think. We cannot stand outside them; we cannot think without them.”

1. “Over the last century, technological acceleration has transformed our planet, our societies, and ourselves, but it has failed to transform our understanding of these things. The reasons for this are complex, and the answers are complex too, not least because we ourselves are utterly enmeshed in technological systems, which shape in turn how we act and how we think. We cannot stand outside them; we cannot think without them.”

— James Bridle

James Bridle Quote: “Technology is not mere tool making and tool use: it is the making of metaphors.”

2. “Technology is not mere tool making and tool use: it is the making of metaphors.”

— James Bridle

James Bridle Quote: “What is needed is not new technology, but new metaphors: a metalanguage for describing the world that complex systems have wrought.”

3. “What is needed is not new technology, but new metaphors: a metalanguage for describing the world that complex systems have wrought.”

— James Bridle

James Bridle Quote: “All contemporary computation stems from this nexus: military attempts to predict and control the weather, and thus to control the future.”

4. “All contemporary computation stems from this nexus: military attempts to predict and control the weather, and thus to control the future.”

— James Bridle

James Bridle Quote: “Imagine a system with clearly defined goals, sensors and effectors for reading and interacting with the world, the ability to recognize pleasure and pain as attractors and things to avoid, the resources to carry out its will, the legal and social standing to see that its needs are catered for, even respected. That’s a description on an AI – it’s also a description of a modern corporation.”

5. “Imagine a system with clearly defined goals, sensors and effectors for reading and interacting with the world, the ability to recognize pleasure and pain as attractors and things to avoid, the resources to carry out its will, the legal and social standing to see that its needs are catered for, even respected. That’s a description on an AI – it’s also a description of a modern corporation.”

— James Bridle

James Bridle Quote: “In what could be taken as the founding statement of computational thought, he wrote: ‘All stable processes we shall predict. All unstable processes we shall control.’14.”

6. “In what could be taken as the founding statement of computational thought, he wrote: ‘All stable processes we shall predict. All unstable processes we shall control.’14.”

— James Bridle

James Bridle Quote: “Thus paranoia in an age of network excess produces a feedback loop: the failure to comprehend a complex world leads to the demand for more and more information, which only further clouds our understanding – revealing more and more complexity that must be accounted for by ever more byzantine theories of the world. More information produces not more clarity, but more confusion.”

7. “Thus paranoia in an age of network excess produces a feedback loop: the failure to comprehend a complex world leads to the demand for more and more information, which only further clouds our understanding – revealing more and more complexity that must be accounted for by ever more byzantine theories of the world. More information produces not more clarity, but more confusion.”

— James Bridle

James Bridle Quote: “The crisis of global warming is a crisis of the mind, a crisis of thought, a crisis in our ability to think another way to be. Soon, we shall not be able to think at all.”

8. “The crisis of global warming is a crisis of the mind, a crisis of thought, a crisis in our ability to think another way to be. Soon, we shall not be able to think at all.”

— James Bridle

James Bridle Quote: “But perhaps the most obvious is that despite the sheer volume of information that exists online – the plurality of moderating views and alternative explanations – conspiracy theories and fundamentalism don’t merely survive, they proliferate. As in the nuclear age, we learn the wrong lesson over and over again. We stare at the mushroom cloud, and see all of this power, and we enter into an arms race all over again.”

9. “But perhaps the most obvious is that despite the sheer volume of information that exists online – the plurality of moderating views and alternative explanations – conspiracy theories and fundamentalism don’t merely survive, they proliferate. As in the nuclear age, we learn the wrong lesson over and over again. We stare at the mushroom cloud, and see all of this power, and we enter into an arms race all over again.”

— James Bridle

James Bridle Quote: “A simply functional understanding of systems is insufficient; one needs to be able to think about histories and consequences too. Where did these systems come from, who designed them and what for, and which of these intentions still lurk within them today?”

10. “A simply functional understanding of systems is insufficient; one needs to be able to think about histories and consequences too. Where did these systems come from, who designed them and what for, and which of these intentions still lurk within them today?”

— James Bridle

James Bridle Quote: “We connect to the cloud; we work in it; we store and retrieve stuff from it; we think through it. We pay for it and only notice it when it breaks.”

11. “We connect to the cloud; we work in it; we store and retrieve stuff from it; we think through it. We pay for it and only notice it when it breaks.”

— James Bridle

James Bridle Quote: “We pay for it and only notice it when it breaks.”

12. “We pay for it and only notice it when it breaks.”

— James Bridle

James Bridle Quote: “Uncertainty, mathematically and scientifically understood, is not the same as unknowing. Uncertainty, in scientific, climatological terms, is a measure of precisely what we do know. And as our computational systems expand, they show us ever more clearly how much we do not know.”

13. “Uncertainty, mathematically and scientifically understood, is not the same as unknowing. Uncertainty, in scientific, climatological terms, is a measure of precisely what we do know. And as our computational systems expand, they show us ever more clearly how much we do not know.”

— James Bridle

James Bridle Quote: “Like an air control system mistaking a flock of birds for a fleet of bombers, software is unable to distinguish between its model of the world and reality – and, once conditioned, neither are we.”

14. “Like an air control system mistaking a flock of birds for a fleet of bombers, software is unable to distinguish between its model of the world and reality – and, once conditioned, neither are we.”

— James Bridle

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