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Top 3 James E. Grunig Quotes (2024 Update)

James E. Grunig Quote: “Public Relations is the management of communication between an organization and its publics.”
James E. Grunig Quote: “We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
James E. Grunig Quote: “The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach.”
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