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Top 160 Jason Fried Quotes (2026 Update)
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Jason Fried Quote: “Always keeping the door open to radical changes only invites chaos and second-guessing.”
Jason Fried Quote: “Because let’s face it: Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets. These made-up numbers then function as a source of unnecessary stress until they’re either achieved or abandoned. And when that happens, you’re supposed to pick new ones and start stressing again. Nothing ever stops at the quarterly win. There are four quarters to a year. Forty to a decade. Every one of them has to produce, exceed, and beat EXPECTATIONS.”
Jason Fried Quote: “If the boss is constantly pulling people off one project to chase another, nobody’s going to get anything done.”
Jason Fried Quote: “Ask yourself: When was the last time you had three or even four completely uninterrupted hours to yourself and your work?”
Jason Fried Quote: “When calm starts early, calm becomes the habit. But if you start crazy, it’ll define you. You have to keep asking yourself if the way you’re working today is the way you’d want to work in 10, 20, or 30 years. If not, now is the time to make a change, not “later.”
Jason Fried Quote: “So take a step toward calm, and relieve people from needing to broadcast their whereabouts and status. Everyone’s status should be implicit: I’m trying to do my job, please respect my time and attention.”
Jason Fried Quote: “Workaholism is a contagious disease. You can’t stop the spread if you’re the one bringing it into the office. Disseminate some calm instead.”
Jason Fried Quote: “You can absolutely run a great business without a single goal. You don’t need something fake to do something real. And if you must have a goal, how about just staying in business? Or serving your customers well? Or being a delightful place to work? Just because these goals are harder to quantify does not make them any less important.”
Jason Fried Quote: “You can’t credibly promote the virtues of reasonable hours, plentiful rest, and a healthy lifestyle to employees if you’re doing the opposite as the boss.”
Jason Fried Quote: “The future is a major abstraction, riddled with a million vibrating variables you can’t control. The best information you’ll ever have about a decision is at the moment of execution.”
Jason Fried Quote: “You can only work exactly the same way, at the same pace, doing the same work for so long before monotony bites.”
Jason Fried Quote: “Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be.”
Jason Fried Quote: “We don’t want reactions. We don’t want first impressions. We don’t want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts – just like the person who pitched the original idea took their time to gather and present theirs.”
Jason Fried Quote: “Plus, there’s an even darker side to goal setting. Chasing goals often leads companies to compromise their morals, honesty, and integrity to reach those fake numbers. The best intentions slip when you’re behind. Need to improve margins by a few points? Let’s turn a blind eye to quality for a while. Need to find another $800,000 this quarter to hit that number? Let’s make it harder for customers to request refunds.”
Jason Fried Quote: “The shared work calendar is one of the most destructive inventions of modern times. So much orbits around it, so much hinges on it, and so much is wrong because of it.”
Jason Fried Quote: “Being comfortable in your zone is essential to being calm.”
Jason Fried Quote: “Questions bring options, decrees burn them.”
Jason Fried Quote: “It was the discomfort of knowing two people doing the same work at the same level were being paid differently that led us to reform how we set salaries. That’s how we ended up throwing out individual negotiations and differences in pay, and going with a simpler system.”
Jason Fried Quote: “Whoever managed to rebrand the typical open-plan office – with all its noise, lack of privacy, and resulting interruptions – as something hip and modern deserves a damn medal from the Committee of Irritating Distractions.”
Jason Fried Quote: “The thing is, most people just don’t enjoy haggling, period.”
Jason Fried Quote: “The person making the pitch has presumably put a lot of time, thought, and energy into gathering their thoughts and presenting them clearly to an audience. But the rest of the people in the room are asked to react. Not absorb, not think it over, not consider – just react. Knee-jerk it. That’s no way to treat fragile new ideas.”
Jason Fried Quote: “And, ultimately, you can’t develop a calm culture if you’re constantly fretting about what the best practices prescribe and whether you’re measuring or messing up.”
Jason Fried Quote: “If you don’t clearly communicate to everyone else why someone was let go, the people who remain at the company will come up with their own story to explain it.”
Jason Fried Quote: “It was amazing that it could be done, but we had forgotten to ask whether it should be done.”
Jason Fried Quote: “What we do repeatedly hardens into habits. The longer you carry on, the tougher it is to change. All your best intentions about doing the right thing “later” are no match for the power of habits.”
Jason Fried Quote: “Accept that better ideas aren’t necessarily better if they arrive after the train has left the station. If they’re so good, they can catch the next one.”
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