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Jay Baer Quotes

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Jay Baer Quote: “We are surrounded by data, but starved for insights.”

We are surrounded by data, but starved for insights.

— Jay Baer



Jay Baer Quote: “The future of marketing isn’t big data, it’s big understanding.”

The future of marketing isn’t big data, it’s big understanding.

— Jay Baer


Jay Baer Quote: “The goal of social media is to turn customers into a volunteer marketing army.”

The goal of social media is to turn customers into a volunteer marketing army.

— Jay Baer


Jay Baer Quote: “Stop trying to be amazing and start being useful.”

Stop trying to be amazing and start being useful.

— Jay Baer


Jay Baer Quote: “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

— Jay Baer


Jay Baer Quote: “Smart marketing is about help not hype.”

Smart marketing is about help not hype.

— Jay Baer


Jay Baer Quote: “Content is fire and social media is gasoline.”

Content is fire and social media is gasoline.

— Jay Baer


Jay Baer Quote: “Make your marketing so useful people would pay you for it.”

Make your marketing so useful people would pay you for it.

— Jay Baer


Jay Baer Quote: “Social media changes the relationship between companies and customers from master and servant, to peer to peer.”

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

— Jay Baer


Jay Baer Quote: “Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.”

Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.

— Jay Baer



Jay Baer Quote: “If your competitors start copying you then you are doing something right!”

If your competitors start copying you then you are doing something right!

— Jay Baer


Jay Baer Quote: “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

— Jay Baer


Jay Baer Quote: “Content is the emotional and informational bridge between commerce and consumer.”

Content is the emotional and informational bridge between commerce and consumer.

— Jay Baer


Jay Baer Quote: “The goal is not to be good at social media, the goal is to be good at business because of social media.”

The goal is not to be good at social media, the goal is to be good at business because of social media.

— Jay Baer


Jay Baer Quote: “People check their phone an average of 110x a day.”

People check their phone an average of 110x a day.

— Jay Baer


Jay Baer Quote: “True advocacy is born from culture, not technology or marketing.”

True advocacy is born from culture, not technology or marketing.

— Jay Baer


Jay Baer Quote: “True influence drives action, not just awareness.”

True influence drives action, not just awareness.

— Jay Baer


Jay Baer Quote: “You must fight social media fire with social media water.”

You must fight social media fire with social media water.

— Jay Baer


Jay Baer Quote: “Every company is its own TV station, magazine, and newspaper.”

Every company is its own TV station, magazine, and newspaper.

— Jay Baer


Jay Baer Quote: “Social media is an ingredient, not an entree.”

Social media is an ingredient, not an entree.

— Jay Baer



Jay Baer Quote: “You must market your marketing.”

You must market your marketing.

— Jay Baer


Jay Baer Quote: “If you help someone, you may create a customer for life.”

If you help someone, you may create a customer for life.

— Jay Baer


Jay Baer Quote: “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.”

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

— Jay Baer


Jay Baer Quote: “Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.”

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

— Jay Baer


Jay Baer Quote: “Social media doesn’t create negativity, it uncovers it.”

Social media doesn’t create negativity, it uncovers it.

— Jay Baer


Jay Baer Quote: “95% of millennials say their friends are the most credible source of product information.”

95% of millennials say their friends are the most credible source of product information.

— Jay Baer


Jay Baer Quote: “Focus On How To Be Social, Not On How To Do Social.”

Focus On How To Be Social, Not On How To Do Social.

— Jay Baer


Jay Baer Quote: “The difference between Selling and Helping is just two letters.”

The difference between Selling and Helping is just two letters.

— Jay Baer


Jay Baer Quote: “Customers are ninjas now. They are stealthily evaluating you right under your nose.”

Customers are ninjas now. They are stealthily evaluating you right under your nose.

— Jay Baer


Jay Baer Quote: “Give away everything you know, one bite at a time.”

Give away everything you know, one bite at a time.

— Jay Baer



Jay Baer Quote: “You have to understand not just what your customers need, but how and where they prefer to access information.”

You have to understand not just what your customers need, but how and where they prefer to access information.

— Jay Baer


Jay Baer Quote: “The goals of content are consumption, then behavior. The goals of social are participation, then behavior.”

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

— Jay Baer


Jay Baer Quote: “For many businesses, the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability – both individual and collective.”

For many businesses, the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability – both individual and collective.

— Jay Baer


Jay Baer Quote: “Build with advocacy, follow with influence. Your employees are your biggest brand advocates.”

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

— Jay Baer


Jay Baer Quote: “Social media allows big companies to act small again.”

Social media allows big companies to act small again.

— Jay Baer


Jay Baer Quote: “Activate your fans, don’t just collect them like baseball cards.”

Activate your fans, don’t just collect them like baseball cards.

— Jay Baer


Jay Baer Quote: “Social media is the ultimate canary in the coal mine.”

Social media is the ultimate canary in the coal mine.

— Jay Baer


Jay Baer Quote: “There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.”

There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.

— Jay Baer


Jay Baer Quote: “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.”

Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.

— Jay Baer


Jay Baer Quote: “Everyone says social media is a unicorn, but maybe it’s just a horse?”

Everyone says social media is a unicorn, but maybe it’s just a horse?

— Jay Baer



Jay Baer Quote: “Content pays an ongoing information annuity that other forms of marketing simply do not.”

Content pays an ongoing information annuity that other forms of marketing simply do not.

— Jay Baer


Jay Baer Quote: “No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.”

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

— Jay Baer


Jay Baer Quote: “Social media is about people, not logos.”

Social media is about people, not logos.

— Jay Baer


Jay Baer Quote: “Never build your content ship on rented land.”

Never build your content ship on rented land.

— Jay Baer


Jay Baer Quote: “Text is the gateway drug to real time marketing.”

Text is the gateway drug to real time marketing.

— Jay Baer


Jay Baer Quote: “Everything ultimately comes down to trust.”

Everything ultimately comes down to trust.

— Jay Baer


Jay Baer Quote: “In social media marketing, average is no longer adequate.”

In social media marketing, average is no longer adequate.

— Jay Baer


Jay Baer Quote: “This is the bar your content has to clear on social: “Are you more interesting to me than my wife?””

This is the bar your content has to clear on social: “Are you more interesting to me than my wife?”

— Jay Baer


Jay Baer Quote: “All companies would be better off if they stopped trying to be amazing and just focused on being useful.”

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

— Jay Baer


Jay Baer Quote: “A lot of companies are still using social as the world’s shortest press release.”

A lot of companies are still using social as the world’s shortest press release.

— Jay Baer


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