Top 60 Jay Baer Quotes (2025 Update)

1. “We are surrounded by data, but starved for insights.”

— Jay Baer

2. “The future of marketing isn’t big data, it’s big understanding.”

— Jay Baer

3. “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”

— Jay Baer

4. “The goal of social media is to turn customers into a volunteer marketing army.”

— Jay Baer

5. “Content is fire and social media is gasoline.”

— Jay Baer

Featured in: Quotes About Fire

6. “Stop trying to be amazing and start being useful.”

— Jay Baer

7. “If your competitors start copying you then you are doing something right!”

— Jay Baer

8. “Smart marketing is about help not hype.”

— Jay Baer

9. “Social media doesn’t create negativity, it uncovers it.”

— Jay Baer

10. “Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.”

— Jay Baer

11. “Make your marketing so useful people would pay you for it.”

— Jay Baer

12. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

— Jay Baer

13. “Every company is its own TV station, magazine, and newspaper.”

— Jay Baer

14. “You must fight social media fire with social media water.”

— Jay Baer

15. “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.”

— Jay Baer

16. “Social media changes the relationship between companies and customers from master and servant, to peer to peer.”

— Jay Baer

17. “Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.”

— Jay Baer

18. “People check their phone an average of 110x a day.”

— Jay Baer

19. “Focus On How To Be Social, Not On How To Do Social.”

— Jay Baer

20. “True advocacy is born from culture, not technology or marketing.”

— Jay Baer

21. “Content is the emotional and informational bridge between commerce and consumer.”

— Jay Baer

22. “The goal is not to be good at social media, the goal is to be good at business because of social media.”

— Jay Baer

23. “If you help someone, you may create a customer for life.”

— Jay Baer

24. “True influence drives action, not just awareness.”

— Jay Baer

25. “Worry more about being social, and worry less about doing social media.”

— Jay Baer

26. “Social media is an ingredient, not an entree.”

— Jay Baer

27. “Everything ultimately comes down to trust.”

— Jay Baer

28. “You must market your marketing.”

— Jay Baer

29. “The goals of content are consumption, then behavior. The goals of social are participation, then behavior.”

— Jay Baer

30. “Build with advocacy, follow with influence. Your employees are your biggest brand advocates.”

— Jay Baer

31. “95% of millennials say their friends are the most credible source of product information.”

— Jay Baer

32. “In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.”

— Jay Baer

33. “Never build your content ship on rented land.”

— Jay Baer

34. “Give away everything you know, one bite at a time.”

— Jay Baer

35. “The difference between Selling and Helping is just two letters.”

— Jay Baer

36. “A lot of companies are still using social as the world’s shortest press release.”

— Jay Baer

37. “Customers are ninjas now. They are stealthily evaluating you right under your nose.”

— Jay Baer

38. “You have to understand not just what your customers need, but how and where they prefer to access information.”

— Jay Baer

39. “For many businesses, the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability – both individual and collective.”

— Jay Baer

40. “Everyone says social media is a unicorn, but maybe it’s just a horse?”

— Jay Baer

41. “Social media allows big companies to act small again.”

— Jay Baer

42. “Activate your fans, don’t just collect them like baseball cards.”

— Jay Baer

43. “Social media is the ultimate canary in the coal mine.”

— Jay Baer

44. “There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.”

— Jay Baer

45. “No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.”

— Jay Baer

46. “Content that helps is superior to content that sells.”

— Jay Baer

47. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.”

— Jay Baer

48. “Social media is about people, not logos.”

— Jay Baer

49. “All companies would be better off if they stopped trying to be amazing and just focused on being useful.”

— Jay Baer

50. “In social media marketing, average is no longer adequate.”

— Jay Baer