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Top 10 Jay Heinrichs Quotes (2025 Update)

Jay Heinrichs Quote: “Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument.”
Jay Heinrichs Quote: “CONCESSION: Concede your opponent’s point in order to win what you want.”
Jay Heinrichs Quote: “A person’s life persuades better than his word,” said one of Aristotle’s contemporaries.”
Jay Heinrichs Quote: “John F. Kennedy deployed a chiasmus during his inaugural address – “Ask not what your country can do for you, ask what you can do for your country” – and thousands joined the Peace Corps.”
Jay Heinrichs Quote: “When you want to change someone’s mood, tell a story.”
Jay Heinrichs Quote: “It’s a form of amplification, an essential rhetorical tactic that turns up the volume as you speak. In a presentation, you can amplify by layering your points: “Not only do we have this, but we also.”
Jay Heinrichs Quote: “People may claim to hate puns, but most true word lovers have groaned to like them.”
Jay Heinrichs Quote: “Euphemism. A form of irony that makes bad things sound good – or at least not as bad. Personification. Pretending things are human: another role-playing trope. Kindergarten Imperative. Issues a command in terms of a personal need. Yogism. A foolishly wise expression.”
Jay Heinrichs Quote: “A bully wants you to cower or blush or run away in embarrassment. If you want to reverse the power, try pretending deep affection with just a little bit of pity.”
Jay Heinrichs Quote: “When someone tries to derail an argument with an insult, your response depends on who the audience is. If the two of you are alone, say something like, “This isn’t recess. I’m out of here,” and walk away. You’re not about to persuade the jerk. But if there are bystanders, ridicule the insult. “So Bob’s answer to the problem of noise in this town is that I’m a jerk. Was that helpful to you all?” You turn sophistry into genuine banter.”
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