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Top 4 Jim Sterne Quotes (2025 Update)

Jim Sterne Quote: “Web analytics is a fire extinguisher. Your website is on fire and you’re burning cash.”

1. “Web analytics is a fire extinguisher. Your website is on fire and you’re burning cash.”

— Jim Sterne

Jim Sterne Quote: “People don’t want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.”

2. “People don’t want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.”

— Jim Sterne

Jim Sterne Quote: “We have a long way to go to understand that web analytics is a thinking man’s tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.”

3. “We have a long way to go to understand that web analytics is a thinking man’s tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.”

— Jim Sterne

Jim Sterne Quote: “Customer relationships are defined by customers.”

4. “Customer relationships are defined by customers.”

— Jim Sterne

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