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Top 120 Jocko Willink Quotes (2025 Update)
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Jocko Willink Quote: “It’s not what you preach, it’s what you tolerate. You have to drive your CTO to exercise Extreme Ownership – to acknowledge mistakes, stop blaming others, and lead his team to success. If you allow the status quo to persist, you can’t expect to improve performance, and you can’t expect to win.”

101. “It’s not what you preach, it’s what you tolerate. You have to drive your CTO to exercise Extreme Ownership – to acknowledge mistakes, stop blaming others, and lead his team to success. If you allow the status quo to persist, you can’t expect to improve performance, and you can’t expect to win.”

— Jocko Willink

Jocko Willink Quote: “Instead of focusing on one individual, leaders must remember that there is a team – and that the performance of the team trumps the performance of a single individual. Instead of continuing to invest in one subpar performer, once a concerted effort has been made to coach and train that individual to no avail, the leader must remove the individual.”

102. “Instead of focusing on one individual, leaders must remember that there is a team – and that the performance of the team trumps the performance of a single individual. Instead of continuing to invest in one subpar performer, once a concerted effort has been made to coach and train that individual to no avail, the leader must remove the individual.”

— Jocko Willink

Jocko Willink Quote: “Motivation is fickle. It comes and goes. It is unreliable and when you are counting on motivation to get your goals accomplished – you will likely fall short.”

103. “Motivation is fickle. It comes and goes. It is unreliable and when you are counting on motivation to get your goals accomplished – you will likely fall short.”

— Jocko Willink

Jocko Willink Quote: “Don’t ask your leader what you should do, tell them what you are going to do.”

104. “Don’t ask your leader what you should do, tell them what you are going to do.”

— Jocko Willink

Jocko Willink Quote: “To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.”

105. “To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.”

— Jocko Willink

Jocko Willink Quote: “Repetitive exceptional performance became a habit.”

106. “Repetitive exceptional performance became a habit.”

— Jocko Willink

Jocko Willink Quote: “Instead of letting the situation dictate our decisions, we must dictate the situation.”

107. “Instead of letting the situation dictate our decisions, we must dictate the situation.”

— Jocko Willink

Jocko Willink Quote: “In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.”

108. “In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.”

— Jocko Willink

Jocko Willink Quote: “When you make a decision to be better. When you make a decision to do more, to BE more. Self-discipline comes when you decide to make a mark on the world. If you don’t think you are disciplined: It is because you haven’t decided to be disciplined. YET.”

109. “When you make a decision to be better. When you make a decision to do more, to BE more. Self-discipline comes when you decide to make a mark on the world. If you don’t think you are disciplined: It is because you haven’t decided to be disciplined. YET.”

— Jocko Willink

Jocko Willink Quote: “The book derives its title from the underlying principle – the mind-set – that provides the foundation for all the rest: Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.”

110. “The book derives its title from the underlying principle – the mind-set – that provides the foundation for all the rest: Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.”

— Jocko Willink

Jocko Willink Quote: “If you do not believe you are disciplined, it is because you have not decided to become disciplined. Yet.”

111. “If you do not believe you are disciplined, it is because you have not decided to become disciplined. Yet.”

— Jocko Willink

Jocko Willink Quote: “A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.”

112. “A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.”

— Jocko Willink

Jocko Willink Quote: “The shortcut is a lie.”

113. “The shortcut is a lie.”

— Jocko Willink

Jocko Willink Quote: “The people who are successful decide they are going to be successful. They make that choice. And they make other choices. They decide to study hard. They decide to work hard. They decide to be the first person to get to work and the last to go home. They decide they are going to take on the hard jobs. Take on the challenges. They decide they are going to lead when no one else will.”

114. “The people who are successful decide they are going to be successful. They make that choice. And they make other choices. They decide to study hard. They decide to work hard. They decide to be the first person to get to work and the last to go home. They decide they are going to take on the hard jobs. Take on the challenges. They decide they are going to lead when no one else will.”

— Jocko Willink

Jocko Willink Quote: “I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.”

115. “I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.”

— Jocko Willink

Jocko Willink Quote: “The best platoons and task units embraced those lessons with Extreme Ownership, acknowledged the problems, and figured out ways to solve them. They constantly improved. The worst units rejected the criticism and complained about how training was too hard.”

116. “The best platoons and task units embraced those lessons with Extreme Ownership, acknowledged the problems, and figured out ways to solve them. They constantly improved. The worst units rejected the criticism and complained about how training was too hard.”

— Jocko Willink

Jocko Willink Quote: “Our egos don’t like to take blame.”

117. “Our egos don’t like to take blame.”

— Jocko Willink

Jocko Willink Quote: “I don’t accept that I am what I am and that “that” is what I am doomed to be. NO. I do not accept that. I’m fighting. I’m always fighting. I’m struggling and I’m scraping and kicking and clawing at those weaknesses – to change them. To stop them. Some days I win. But some days I don’t. But each and every day: I get back up and I move forward. With my fists clenched. Toward the battle. Toward the struggle. And I fight with everything I’ve got:.”

118. “I don’t accept that I am what I am and that “that” is what I am doomed to be. NO. I do not accept that. I’m fighting. I’m always fighting. I’m struggling and I’m scraping and kicking and clawing at those weaknesses – to change them. To stop them. Some days I win. But some days I don’t. But each and every day: I get back up and I move forward. With my fists clenched. Toward the battle. Toward the struggle. And I fight with everything I’ve got:.”

— Jocko Willink

Jocko Willink Quote: “The dichotomy with the Default: Aggressive mind-set is that sometimes hesitation allows a leader to further understand a situation so that he or she can react properly to it. Rather than immediately respond to enemy fire, sometimes the prudent decision is to wait and see how it develops.”

119. “The dichotomy with the Default: Aggressive mind-set is that sometimes hesitation allows a leader to further understand a situation so that he or she can react properly to it. Rather than immediately respond to enemy fire, sometimes the prudent decision is to wait and see how it develops.”

— Jocko Willink

Jocko Willink Quote: “Discipline is about facing your fears so you can conquer them. Discipline means taking the hard road – the uphill road. To do what is right. For you and for others. So often, the easy path calls us: To be weak for that moment. To break down another time. To give in to desire and short-term gratification.”

120. “Discipline is about facing your fears so you can conquer them. Discipline means taking the hard road – the uphill road. To do what is right. For you and for others. So often, the easy path calls us: To be weak for that moment. To break down another time. To give in to desire and short-term gratification.”

— Jocko Willink

Jocko Willink Quote: “If an individual on the team is not performing at the level required for the team to succeed, the leader must train and mentor that underperformer. But if the underperformer continually fails to meet standards, then a leader who exercises Extreme Ownership must be loyal to the team and the mission above any individual. If underperformers cannot improve, the leader must make the tough call to terminate them and hire others who can get the job done. It is all on the leader.”

121. “If an individual on the team is not performing at the level required for the team to succeed, the leader must train and mentor that underperformer. But if the underperformer continually fails to meet standards, then a leader who exercises Extreme Ownership must be loyal to the team and the mission above any individual. If underperformers cannot improve, the leader must make the tough call to terminate them and hire others who can get the job done. It is all on the leader.”

— Jocko Willink

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