Top 100

Top 10 John Hegarty Quotes (2024 Update)

John Hegarty Quote: “Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.”
John Hegarty Quote: “Better to be known for something than be forgotten for nothing.”
John Hegarty Quote: “Do interesting things and interesting things will happen to you.”
John Hegarty Quote: “What the heart feels today, the head will know tomorrow.”
John Hegarty Quote: “Advertising is far more than just a communications industry. It’s a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You’re not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.”
John Hegarty Quote: “The function of advertising is simply to promote and sustain competitive advantage for brands.”
John Hegarty Quote: “Technology is a delivery system – you just have to make sure what you’re delivering is memorable and motivating.”
John Hegarty Quote: “Creativity can change the way we feel about something and will stay with us for eternity.”
John Hegarty Quote: “The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.”
John Hegarty Quote: “You have to accept the creative process is completely dysfunctional. If you deny that fact, you will ultimately fail.”
John Hegarty Quote: “The unpredictability is what makes what we do in advertising so exciting – you literally don’t know where you’re going to end up. Creativity isn’t about predictability – it has to surprise and challenge, it has to be daring and yet motivating.”
John Hegarty Quote: “That’s why a brainstorming session is a complete and utter waste of time for the truly creative person. The idea that, say at ten o’clock on Thursday morning, you can attend a meeting and suddenly be creative is ridiculous. Creativity doesn’t work like that.”
John Hegarty Quote: “Maybe we should rethink the whole organizational structure of an office and think of it as a club? A club is a place people enjoy going to and spending time in. A club is a rewarding, engaging and stimulating place to be. So why don’t we think of the office as a club and learn from the way a club is run rather than an office?”
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