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Top 15 Kevin Plank Quotes (2024 Update)

Kevin Plank Quote: “I’m a big advocate of the power of positive thinking, particularly for small businesses.”
Kevin Plank Quote: “Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.”
Kevin Plank Quote: “All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.”
Kevin Plank Quote: “The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.”
Kevin Plank Quote: “Motivation, passion, and focus have to come from the top.”
Kevin Plank Quote: “When you see most companies get big, they want to shout about all they’ve done. But the consumer wants to know: ‘What have you done for me lately?’”
Kevin Plank Quote: “My first real business was bootlegging T-shirts – I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says ‘Rolling Stones,’ ‘Lollapalooza,’ or whatever. On the outside they’re 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.”
Kevin Plank Quote: “As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.”
Kevin Plank Quote: “I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two.”
Kevin Plank Quote: “I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.”
Kevin Plank Quote: “I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.”
Kevin Plank Quote: “Where can we take no the product, but the idea?”
Kevin Plank Quote: “We need to stop making wide-body seats on airplanes, stop accommodating that, because it’s not healthy.”
Kevin Plank Quote: “It’s a fire, it’s a passion to get out and to create and to innovate. And that I’ve always enjoyed and I’ve always been very proud of is that the people I’ve done business with, the people around me have always made money.”
Kevin Plank Quote: “Best merchants are the ones who dictate cool, not those who try to predict it!”
Kevin Plank Quote: “Any self-respecting entrepreneur has borrowed money from their mother at some point.”
Kevin Plank Quote: “One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.”
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