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Leo Burnett Quotes

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Leo Burnett Quote: “What helps people, helps business.”


Leo Burnett Quote: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Leo Burnett Quote: “Products are made in the factory, but brands are created in the mind.”

Leo Burnett Quote: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

Leo Burnett Quote: “There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’”

Leo Burnett Quote: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”

Leo Burnett Quote: “Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well.”

Leo Burnett Quote: “Don’t tell me how good you make it; tell me how good it makes me when I use it.”

Leo Burnett Quote: “Good advertising is a happy wedding of words and pictures, not a contest between them.”

Leo Burnett Quote: “Steep yourself in your subject, work like hell, and love, honor and obey your hunches.”


Leo Burnett Quote: “We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’”

Leo Burnett Quote: “Before you can have a share of market, you must have a share of mind.”

Leo Burnett Quote: “I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency.”

Leo Burnett Quote: “If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing bsuiness at all.”

Leo Burnett Quote: “Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.”

Leo Burnett Quote: “There is no such thing as a permanent advertising success.”

Leo Burnett Quote: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.”

Leo Burnett Quote: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.”

Leo Burnett Quote: “Friction makes sparks and sparks start creative conflagrations.”

Leo Burnett Quote: “Too many ads that try not to go over the reader’s head end up beneath his notice.”

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