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Leo Burnett Quotes

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Leo Burnett Quote: “What helps people, helps business.”

What helps people, helps business.

— Leo Burnett



Leo Burnett Quote: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

— Leo Burnett


Leo Burnett Quote: “Products are made in the factory, but brands are created in the mind.”

Products are made in the factory, but brands are created in the mind.

— Leo Burnett


Leo Burnett Quote: “Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well.”

Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well.

— Leo Burnett


Leo Burnett Quote: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

— Leo Burnett


Leo Burnett Quote: “There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’”

There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’

— Leo Burnett


Leo Burnett Quote: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’

— Leo Burnett


Leo Burnett Quote: “Don’t tell me how good you make it; tell me how good it makes me when I use it.”

Don’t tell me how good you make it; tell me how good it makes me when I use it.

— Leo Burnett


Leo Burnett Quote: “Good advertising is a happy wedding of words and pictures, not a contest between them.”

Good advertising is a happy wedding of words and pictures, not a contest between them.

— Leo Burnett


Leo Burnett Quote: “Before you can have a share of market, you must have a share of mind.”

Before you can have a share of market, you must have a share of mind.

— Leo Burnett



Leo Burnett Quote: “Steep yourself in your subject, work like hell, and love, honor and obey your hunches.”

Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

— Leo Burnett


Leo Burnett Quote: “We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’”

We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’

— Leo Burnett


Leo Burnett Quote: “I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency.”

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency.

— Leo Burnett


Leo Burnett Quote: “If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing bsuiness at all.”

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing bsuiness at all.

— Leo Burnett


Leo Burnett Quote: “A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.”

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

— Leo Burnett


Leo Burnett Quote: “Friction makes sparks and sparks start creative conflagrations.”

Friction makes sparks and sparks start creative conflagrations.

— Leo Burnett


Leo Burnett Quote: “Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.”

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

— Leo Burnett


Leo Burnett Quote: “Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.”

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

— Leo Burnett


Leo Burnett Quote: “There is no such thing as a permanent advertising success.”

There is no such thing as a permanent advertising success.

— Leo Burnett


Leo Burnett Quote: “Too many ads that try not to go over the reader’s head end up beneath his notice.”

Too many ads that try not to go over the reader’s head end up beneath his notice.

— Leo Burnett



Leo Burnett Quote: “Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.”

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

— Leo Burnett


Leo Burnett Quote: “I am often asked how I got into the business. I didn’t. The business got into me.”

I am often asked how I got into the business. I didn’t. The business got into me.

— Leo Burnett


Leo Burnett Quote: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.”

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.

— Leo Burnett


Leo Burnett Quote: “The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

— Leo Burnett


Leo Burnett Quote: “Plan the sale when you plan the ad.”

Plan the sale when you plan the ad.

— Leo Burnett


Leo Burnett Quote: “Fun without sell gets nowhere but sell without fun tends to become obnoxious.”

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

— Leo Burnett


Leo Burnett Quote: “I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

— Leo Burnett


Leo Burnett Quote: “Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.”

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

— Leo Burnett


Leo Burnett Quote: “Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.”

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.

— Leo Burnett


Leo Burnett Quote: “I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

— Leo Burnett


Leo Burnett Quote: “A good ad which is not run never produces sales.”

A good ad which is not run never produces sales.

— Leo Burnett


Leo Burnett Quote: “Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.”

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

— Leo Burnett

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