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Top 20 Marty Cagan Quotes (2024 Update)

Marty Cagan Quote: “Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.”

1. “Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.”

— Marty Cagan

Marty Cagan Quote: “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”

2. “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”

— Marty Cagan

Marty Cagan Quote: “We need teams of missionaries, not teams of mercenaries.”

3. “We need teams of missionaries, not teams of mercenaries.”

— Marty Cagan

Marty Cagan Quote: “Further, your industry is constantly moving, and we must create products for where the market will be tomorrow, not where it was yesterday.”

4. “Further, your industry is constantly moving, and we must create products for where the market will be tomorrow, not where it was yesterday.”

— Marty Cagan

Marty Cagan Quote: “We need a product that our customers love, yet also works for our business.”

5. “We need a product that our customers love, yet also works for our business.”

— Marty Cagan

Marty Cagan Quote: “Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient.”

6. “Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient.”

— Marty Cagan

Marty Cagan Quote: “Historically, in the vast majority of innovations in our industry, the customers had no idea that what they now love was even a possibility.”

7. “Historically, in the vast majority of innovations in our industry, the customers had no idea that what they now love was even a possibility.”

— Marty Cagan

Marty Cagan Quote: “Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.” – General George S. Patton, Jr. General.”

8. “Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.” – General George S. Patton, Jr. General.”

— Marty Cagan

Marty Cagan Quote: “What you’re really seeing is Agile for delivery, but the rest of the organization and context is anything but Agile.”

9. “What you’re really seeing is Agile for delivery, but the rest of the organization and context is anything but Agile.”

— Marty Cagan

Marty Cagan Quote: “Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals.”

10. “Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals.”

— Marty Cagan

Marty Cagan Quote: “In the model I’m describing, it is management’s responsibility to provide each product team with the specific business objectives they need to tackle. The difference is that they are now prioritizing business results, rather than product ideas. And, yes, it is more than a little ironic that we sometimes need to convince management to focus on business results.”

11. “In the model I’m describing, it is management’s responsibility to provide each product team with the specific business objectives they need to tackle. The difference is that they are now prioritizing business results, rather than product ideas. And, yes, it is more than a little ironic that we sometimes need to convince management to focus on business results.”

— Marty Cagan

Marty Cagan Quote: “The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.”

12. “The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.”

— Marty Cagan

Marty Cagan Quote: “Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.”

13. “Where the product vision describes the future you want to create, and the product strategy describes your path to achieving that vision, the product principles speak to the nature of the products you want to create.”

— Marty Cagan

Marty Cagan Quote: “Fall in love with the problem, not with the solution.”

14. “Fall in love with the problem, not with the solution.”

— Marty Cagan

Marty Cagan Quote: “Finally, it’s all about solving problems, not implementing features. Conventional product roadmaps are all about output. Strong teams know it’s not only about implementing a solution. They must ensure that solution solves the underlying problem. It’s about business results.”

15. “Finally, it’s all about solving problems, not implementing features. Conventional product roadmaps are all about output. Strong teams know it’s not only about implementing a solution. They must ensure that solution solves the underlying problem. It’s about business results.”

— Marty Cagan

Marty Cagan Quote: “If the first time your developers see an idea is at sprint planning, you have failed. We need to ensure the feasibility before we decide to build, not after. Not only does this end up saving a lot of wasted time, but it turns out that getting the engineer’s perspective earlier also tends to improve the solution itself, and it’s critical for shared learning.”

16. “If the first time your developers see an idea is at sprint planning, you have failed. We need to ensure the feasibility before we decide to build, not after. Not only does this end up saving a lot of wasted time, but it turns out that getting the engineer’s perspective earlier also tends to improve the solution itself, and it’s critical for shared learning.”

— Marty Cagan

Marty Cagan Quote: “No matter what your title or level may be, if you aspire to be great, don’t be afraid to lead.”

17. “No matter what your title or level may be, if you aspire to be great, don’t be afraid to lead.”

— Marty Cagan

Marty Cagan Quote: “Good teams get their inspiration and product ideas from their vision and objectives, from observing customers’ struggle, from analyzing the data customers generate from using their product, and from constantly seeking to apply new technology to solve real problems. Bad teams gather requirements from sales and customers.”

18. “Good teams get their inspiration and product ideas from their vision and objectives, from observing customers’ struggle, from analyzing the data customers generate from using their product, and from constantly seeking to apply new technology to solve real problems. Bad teams gather requirements from sales and customers.”

— Marty Cagan

Marty Cagan Quote: “The difference between Amazon, Netflix, Google, Facebook, and the legions of large but slowly dying companies is usually exactly that: product leadership.”

19. “The difference between Amazon, Netflix, Google, Facebook, and the legions of large but slowly dying companies is usually exactly that: product leadership.”

— Marty Cagan

Marty Cagan Quote: “Trust is a function of two things: competence and character.”

20. “Trust is a function of two things: competence and character.”

— Marty Cagan

Marty Cagan Quote: “If you find that you are having real trouble recruiting charter users and customers, then it’s very likely you are chasing a problem that isn’t that important, and you will probably have a very hard time selling this product. This is one of the very first reality checks to make sure you are spending your time on something worthwhile.”

21. “If you find that you are having real trouble recruiting charter users and customers, then it’s very likely you are chasing a problem that isn’t that important, and you will probably have a very hard time selling this product. This is one of the very first reality checks to make sure you are spending your time on something worthwhile.”

— Marty Cagan

Marty Cagan Quote: “We say if you’re just using your engineers to code, you’re only getting about half their value. The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.”

22. “We say if you’re just using your engineers to code, you’re only getting about half their value. The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.”

— Marty Cagan

Marty Cagan Quote: “You can’t take your old organization based on feature teams, roadmaps, and passive managers, then overlay a technique from a radically different culture and expect that will work or change anything.”

23. “You can’t take your old organization based on feature teams, roadmaps, and passive managers, then overlay a technique from a radically different culture and expect that will work or change anything.”

— Marty Cagan

Marty Cagan Quote: “Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”

24. “Rather than being measured on the output of their design work, the product designer is measured on the success of the product.”

— Marty Cagan

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