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Top 20 Maurice Saatchi Quotes (2025 Update)

Maurice Saatchi Quote: “I don’t have to win. I just have to make you lose.”

1. “I don’t have to win. I just have to make you lose.”

— Maurice Saatchi

2. “In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind.”

— Maurice Saatchi

3. “When a company owns one precise thought in the consumer’s mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.”

— Maurice Saatchi

Maurice Saatchi Quote: “I’m instinctively a Conservative.”

4. “I’m instinctively a Conservative.”

— Maurice Saatchi

Maurice Saatchi Quote: “Sibling relationships are complicated. All family relationships are. Look at Hamlet.”

5. “Sibling relationships are complicated. All family relationships are. Look at Hamlet.”

— Maurice Saatchi

Maurice Saatchi Quote: “Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.”

6. “Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.”

— Maurice Saatchi

Maurice Saatchi Quote: “Politics is not a world for the squeamish or fainthearted.”

7. “Politics is not a world for the squeamish or fainthearted.”

— Maurice Saatchi

Maurice Saatchi Quote: “America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.”

8. “America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.”

— Maurice Saatchi

Maurice Saatchi Quote: “Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.”

9. “Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.”

— Maurice Saatchi

Maurice Saatchi Quote: “Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she ’stood for.”

10. “Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she ’stood for.”

— Maurice Saatchi

Maurice Saatchi Quote: “Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.”

11. “Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.”

— Maurice Saatchi

Maurice Saatchi Quote: “Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.”

12. “Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.”

— Maurice Saatchi

Maurice Saatchi Quote: “Speaking up for America has become a lonely ordeal.”

13. “Speaking up for America has become a lonely ordeal.”

— Maurice Saatchi

Maurice Saatchi Quote: “Poetry can’t cure cancer, but it can save your life until you die.”

14. “Poetry can’t cure cancer, but it can save your life until you die.”

— Maurice Saatchi

Maurice Saatchi Quote: “My mother was very protective of her four boys.”

15. “My mother was very protective of her four boys.”

— Maurice Saatchi

Maurice Saatchi Quote: “The Tories win elections when they lead on economic competence.”

16. “The Tories win elections when they lead on economic competence.”

— Maurice Saatchi

Maurice Saatchi Quote: “I write in the most distressingly slow way in terms of punctuation and grammar.”

17. “I write in the most distressingly slow way in terms of punctuation and grammar.”

— Maurice Saatchi

Maurice Saatchi Quote: “There is no rivalry between Google and traditional advertising.”

18. “There is no rivalry between Google and traditional advertising.”

— Maurice Saatchi

Maurice Saatchi Quote: “It’s my view that human dignity – an attribute which for years has been taken by the Left in British politics – resides in fact in Tory values of independence, individuality and self determination.”

19. “It’s my view that human dignity – an attribute which for years has been taken by the Left in British politics – resides in fact in Tory values of independence, individuality and self determination.”

— Maurice Saatchi

Maurice Saatchi Quote: “All media owners want to attract advertising revenue. Google is no different.”

20. “All media owners want to attract advertising revenue. Google is no different.”

— Maurice Saatchi

Maurice Saatchi Quote: “Advertising at its worst will be killed by the Internet. And rightly so.”

21. “Advertising at its worst will be killed by the Internet. And rightly so.”

— Maurice Saatchi

Maurice Saatchi Quote: “Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.”

22. “Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.”

— Maurice Saatchi

Maurice Saatchi Quote: “The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.”

23. “The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.”

— Maurice Saatchi

Maurice Saatchi Quote: “Politics is its own world. It is a court and if the king’s eye lights on you, you are a powerful figure. If the king’s eye wanders elsewhere, you are out, whatever your title.”

24. “Politics is its own world. It is a court and if the king’s eye lights on you, you are a powerful figure. If the king’s eye wanders elsewhere, you are out, whatever your title.”

— Maurice Saatchi

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