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Top 15 Norbert Reithofer Quotes (2025 Update)

Norbert Reithofer Quote: “Size alone is not a key to success, as we have seen recently.”
Norbert Reithofer Quote: “One doesn’t have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.”
Norbert Reithofer Quote: “BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.”
Norbert Reithofer Quote: “Premium will increasingly be defined in terms of sustainability and environmental compatibility.”
Norbert Reithofer Quote: “Prestige and premium will also play an important role in the future. But some people define these values differently today.”
Norbert Reithofer Quote: “It isn’t a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.”
Norbert Reithofer Quote: “Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.”
Norbert Reithofer Quote: “We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.”
Norbert Reithofer Quote: “The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC, and the deeply traditional makers of typewriters disappeared from the market.”
Norbert Reithofer Quote: “European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more. This is not the result of short-term gimmickry. We decided years ago to develop the relevant models and engines, otherwise we wouldn’t be able to offer them today.”
Norbert Reithofer Quote: “I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.”
Norbert Reithofer Quote: “We will introduce an electric car by 2015. It will be a completely new vehicle concept for mega-cities. We would also have it developed if, contrary to expectations, it did not turn a profit in its first life cycle.”
Norbert Reithofer Quote: “As far as I’m concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.”
Norbert Reithofer Quote: “I have told our senior executives that I will slaughter holy cows if it benefits the company’s long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.”
Norbert Reithofer Quote: “Politicians in Europe want change. The United States and China will follow this trend. One could see this is a threat, but it’s also an opportunity. We at BMW want to take advantage of this and, through innovations, place ourselves at the forefront.”
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