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Top 20 Paula Scher Quotes (2025 Update)

Paula Scher Quote: “Helvetica is the font of the Vietnam War.”

1. “Helvetica is the font of the Vietnam War.”

— Paula Scher

Paula Scher Quote: “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

2. “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

— Paula Scher

Paula Scher Quote: “Words have meaning, type has spirit.”

3. “Words have meaning, type has spirit.”

— Paula Scher

Paula Scher Quote: “It’s through mistakes that you actually can grow. You have to get bad in order to get good.”

4. “It’s through mistakes that you actually can grow. You have to get bad in order to get good.”

— Paula Scher

Paula Scher Quote: “Great design is serious, not solemn.”

5. “Great design is serious, not solemn.”

— Paula Scher

Paula Scher Quote: “My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.”

6. “My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.”

— Paula Scher

Paula Scher Quote: “The goal of design is to raise the expectation of what design can be.”

7. “The goal of design is to raise the expectation of what design can be.”

— Paula Scher

Paula Scher Quote: “Beige is the color of indecision.”

8. “Beige is the color of indecision.”

— Paula Scher

Paula Scher Quote: “Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?”

9. “Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?”

— Paula Scher

Paula Scher Quote: “Your name is Windows. Why are you a flag?”

10. “Your name is Windows. Why are you a flag?”

— Paula Scher

Paula Scher Quote: “The work needs to get out of your head and on to the table, and it needs to be done from the heart.”

11. “The work needs to get out of your head and on to the table, and it needs to be done from the heart.”

— Paula Scher

Paula Scher Quote: “Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to express anything to anybody else.”

12. “Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to express anything to anybody else.”

— Paula Scher

Paula Scher Quote: “If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.”

13. “If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.”

— Paula Scher

Paula Scher Quote: “All maps are distorted, they are not literal fact.”

14. “All maps are distorted, they are not literal fact.”

— Paula Scher

Paula Scher Quote: “Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that’s how you grow.”

15. “Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that’s how you grow.”

— Paula Scher

Paula Scher Quote: “New Zealand looks like the future to me.”

16. “New Zealand looks like the future to me.”

— Paula Scher

Paula Scher Quote: “I love the big scale and immediate impact of posters. They’re my favourite things to design.”

17. “I love the big scale and immediate impact of posters. They’re my favourite things to design.”

— Paula Scher

Paula Scher Quote: “I don’t think of design as a job. I think of it as – and I hate to use this term for it – more of a calling. If you’re just doing it because it’s a nice job and you want to go home and do something else, then don’t do it, because nobody needs what you’re going to make.”

18. “I don’t think of design as a job. I think of it as – and I hate to use this term for it – more of a calling. If you’re just doing it because it’s a nice job and you want to go home and do something else, then don’t do it, because nobody needs what you’re going to make.”

— Paula Scher

Paula Scher Quote: “You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don’t want technology to lead you; you want to lead it, but it’s very hard to do that when you’re in the middle of it.”

19. “You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don’t want technology to lead you; you want to lead it, but it’s very hard to do that when you’re in the middle of it.”

— Paula Scher

Paula Scher Quote: “What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can’t be a designer and say, “Oh, this is timeless”.”

20. “What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can’t be a designer and say, “Oh, this is timeless”.”

— Paula Scher

Paula Scher Quote: “All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.”

21. “All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.”

— Paula Scher

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LIFE SPIRITUALITY

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