“The balance of power is shifting toward consumers and away from companies. The right way to respond to this, if you are a company, is to put the vast majority of your energy, attention, and dollars into building a great product or service, and put a smaller amount into shouting about it, marketing it.”

“The balance of power is shifting toward consumers and away from companies. The right way to respond to this, if you are a company, is to put the vast majority of your energy, attention, and dollars into building a great product or service, and put a smaller amount into shouting about it, marketing it.”

— Jeff Bezos