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Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”

“Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”

Clayton M. Christensen

Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
Clayton M. Christensen Quote: “Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.”
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