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The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.

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John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”

“The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”

John Elkington

John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”
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