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Top 10 John Elkington Quotes (2025 Update)

John Elkington Quote: “I’m worried about greenwashing. I think we should come down on it very, very hard, whether it’s with criminal intent or actively deceptive.”

1. “I’m worried about greenwashing. I think we should come down on it very, very hard, whether it’s with criminal intent or actively deceptive.”

— John Elkington

John Elkington Quote: “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”

2. “The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that’s where we can most readily engage people. It doesn’t cost them very much to switch products or whatever it happens to be.”

— John Elkington

John Elkington Quote: “What people say often precedes what they think. Some people sometimes say, “I have to hear myself talk before I know what I think.” I think language sometimes, because it opens new channels, it opens new doors, is enormously important.”

3. “What people say often precedes what they think. Some people sometimes say, “I have to hear myself talk before I know what I think.” I think language sometimes, because it opens new channels, it opens new doors, is enormously important.”

— John Elkington

John Elkington Quote: “Behavioral change is more important than individual product choices. They both have a role to play.”

4. “Behavioral change is more important than individual product choices. They both have a role to play.”

— John Elkington

John Elkington Quote: “Any prudent business looks at the reality and how to maximize our investment.”

5. “Any prudent business looks at the reality and how to maximize our investment.”

— John Elkington

John Elkington Quote: “I became a vegetarian 55 years ago, and I think it’s one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.”

6. “I became a vegetarian 55 years ago, and I think it’s one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.”

— John Elkington

John Elkington Quote: “I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation – I love Apple, for example. That’s a temple of consumerism in many ways.”

7. “I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation – I love Apple, for example. That’s a temple of consumerism in many ways.”

— John Elkington

John Elkington Quote: “I’m part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn’t, a couple of computers; I can’t be anti-consumerist in that sense.”

8. “I’m part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn’t, a couple of computers; I can’t be anti-consumerist in that sense.”

— John Elkington

John Elkington Quote: “I think that consumerism is intrinsically a pretty flawed social system.”

9. “I think that consumerism is intrinsically a pretty flawed social system.”

— John Elkington

John Elkington Quote: “I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can’t keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.”

10. “I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can’t keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.”

— John Elkington

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