“The only natural law I’ve witnessed in three decades of observing successful people’s efforts to become more successful is this: People will do something – including changing their behavior – only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”

“The only natural law I’ve witnessed in three decades of observing successful people’s efforts to become more successful is this: People will do something – including changing their behavior – only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”

— Marshall Goldsmith