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The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.

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Joan Magretta Quote: “The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.”

“The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.”

Joan Magretta

Joan Magretta Quote: “The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.”
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