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Top 9 Joan Magretta Quotes (2024 Update)

Joan Magretta Quote: “The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then by Porter’s definition, you don’t have a strategy.”

1. “The first test of a strategy is whether your value proposition is different from your rivals. If you are trying to serve the same customers and meet the same needs and sell at the same relative price, then by Porter’s definition, you don’t have a strategy.”

— Joan Magretta

Joan Magretta Quote: “Competing to be the best feeds on imitation. Competing to be unique thrives on innovation.”

2. “Competing to be the best feeds on imitation. Competing to be unique thrives on innovation.”

— Joan Magretta

Joan Magretta Quote: “Instead of competing to be the best, companies can – and should – compete to be unique. This concept is all about value.”

3. “Instead of competing to be the best, companies can – and should – compete to be unique. This concept is all about value.”

— Joan Magretta

Joan Magretta Quote: “Memorizing the five forces won’t make you a better business thinker; it will only help you to sound like one. It matters that you grasp the deeper point: there are a limited number of structural forces at work in every industry that systematically impact profitability in a predictable direction.”

4. “Memorizing the five forces won’t make you a better business thinker; it will only help you to sound like one. It matters that you grasp the deeper point: there are a limited number of structural forces at work in every industry that systematically impact profitability in a predictable direction.”

— Joan Magretta

Joan Magretta Quote: “Insight into customers’ needs is important, but it’s not enough. The essence of strategy and competitive advantage lies in the activities, in choosing to perform activities differently or to perform different activities from those of rivals. Each of the companies we’ve just described has done just that, tailoring their value chains to their value propositions.”

5. “Insight into customers’ needs is important, but it’s not enough. The essence of strategy and competitive advantage lies in the activities, in choosing to perform activities differently or to perform different activities from those of rivals. Each of the companies we’ve just described has done just that, tailoring their value chains to their value propositions.”

— Joan Magretta

Joan Magretta Quote: “A common mistake in strategy is to choose the same core competences as everyone else in your industry.”

6. “A common mistake in strategy is to choose the same core competences as everyone else in your industry.”

— Joan Magretta

Joan Magretta Quote: “In business, multiple winners can thrive and coexist. Competition focuses more on meeting customers needs than on demolishing rivals. Just look around. Because there are so many needs to serve, there are many ways to win.”

7. “In business, multiple winners can thrive and coexist. Competition focuses more on meeting customers needs than on demolishing rivals. Just look around. Because there are so many needs to serve, there are many ways to win.”

— Joan Magretta

Joan Magretta Quote: “As manufactured products have become increasingly commoditylike, and therefore less valuable to customers, GE has not been alone in discovering that often more money can be made from the services related to a product.”

8. “As manufactured products have become increasingly commoditylike, and therefore less valuable to customers, GE has not been alone in discovering that often more money can be made from the services related to a product.”

— Joan Magretta

Joan Magretta Quote: “The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.”

9. “The key to competitive success – for businesses and nonprofits alike – lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.”

— Joan Magretta

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