“We complain loudly about such things as the sagging productivity of our workplaces, the crisis of our schools, and the warped values of our children. But the very strategy we use to solve those problems – dangling rewards like incentive plans and grades and candy bars in front of people – is partly responsible for the fix we’re in. We are a society of loyal Skinnerians, unable to think our way out of the box we have reinforced ourselves into.”
