“When you see ads again and again, the brand becomes familiar to you. Familiarity makes you think that you know about the content too. Actually we don’t know much about anyone. We just see things and people again and again and become familiar with them. It creates the illusion that we know them.”

“When you see ads again and again, the brand becomes familiar to you. Familiarity makes you think that you know about the content too. Actually we don’t know much about anyone. We just see things and people again and again and become familiar with them. It creates the illusion that we know them.”

— Shunya