“Equally important was the approach of the advertising, which can be summarized with a single word: “minimalist.” “Billy Graham, Harringay Arena, 7: 30 Every Night.” Or “Hear Billy Graham.” Or just “Billy Graham,” with his photo. Crusade organizers took a cue from advertisements for Cadillacs in the United States. They gave just enough information to arouse curiosity, implying that the product was so desirable it sold itself.”

“Equally important was the approach of the advertising, which can be summarized with a single word: “minimalist.” “Billy Graham, Harringay Arena, 7: 30 Every Night.” Or “Hear Billy Graham.” Or just “Billy Graham,” with his photo. Crusade organizers took a cue from advertisements for Cadillacs in the United States. They gave just enough information to arouse curiosity, implying that the product was so desirable it sold itself.”

— Grant Wacker