Top 4 Grant Wacker Quotes (2024 Update)

1. “Equally important was the approach of the advertising, which can be summarized with a single word: “minimalist.” “Billy Graham, Harringay Arena, 7: 30 Every Night.” Or “Hear Billy Graham.” Or just “Billy Graham,” with his photo. Crusade organizers took a cue from advertisements for Cadillacs in the United States. They gave just enough information to arouse curiosity, implying that the product was so desirable it sold itself.”

— Grant Wacker

2. “He started reading local papers six months before he got to town and arranged regular breakfast meetings for local pastors.”

— Grant Wacker

3. “Graham committed himself to an hour of prayer and Bible study each day after breakfast. He began with five chapters of Psalms, he claimed, to know how to get along with God, and one chapter of Proverbs to know how to get along with other people. That way he read each book through once a month.”

— Grant Wacker

4. “Graham spoke plainly and directly. Convinced that the average person had a working vocabulary of six hundred words, he made a point to stick with common words and short sentences. Though he never put it exactly this way, he instinctively grasped the import of Sister Aimee Semple McPherson’s recipe for rabbit stew: first “you have to catch the rabbit.”

— Grant Wacker

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