“Biology teaches us that we’re competitive social animals, with all the instincts you’d expect from such creatures. And consciousness is useful – that’s why it evolved. So shouldn’t it stand to reason that we’d be hyper-conscious of our deepest biological incentives? And yet, most of the time, we seem almost willfully unaware of them. We all know they’re there. And yet they make us uncomfortable, so we mentally flinch away.”
