“A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18.”

“A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18.”

— David Hoffeld