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Top 2 David Hoffeld Quotes (2024 Update)

David Hoffeld Quote: “The peripheral route of influence refers to factors that are outside of the message itself, but still have considerable sway on how we make decisions. It includes essential elements of selling such as building rapport, compellingly presenting a product or service, and enhancing trust. This method of influence is made up of a series of mental reflexes, known as “heuristics.”

1. “The peripheral route of influence refers to factors that are outside of the message itself, but still have considerable sway on how we make decisions. It includes essential elements of selling such as building rapport, compellingly presenting a product or service, and enhancing trust. This method of influence is made up of a series of mental reflexes, known as “heuristics.”

— David Hoffeld

David Hoffeld Quote: “A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18.”

2. “A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18.”

— David Hoffeld

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