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Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.

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Alex Hormozi Quote: “Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.”

“Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.”

Alex Hormozi

Alex Hormozi Quote: “Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.”
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