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Top 25 Alex Hormozi Quotes (2025 Update)

Alex Hormozi Quote: “A focused fool can accomplish more than a distracted genius.”

1. “A focused fool can accomplish more than a distracted genius.”

— Alex Hormozi

Alex Hormozi Quote: “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.”

2. “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.”

— Alex Hormozi

Alex Hormozi Quote: “The only thing that beats “free” is “fast.” People will pay for speed.”

3. “The only thing that beats “free” is “fast.” People will pay for speed.”

— Alex Hormozi

Alex Hormozi Quote: “The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.”

4. “The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.”

— Alex Hormozi

Alex Hormozi Quote: “Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”

5. “Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”

— Alex Hormozi

Alex Hormozi Quote: “Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack. Most times, we simply need to improve.”

6. “Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack. Most times, we simply need to improve.”

— Alex Hormozi

Alex Hormozi Quote: “I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with whomever I want.”

7. “I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with whomever I want.”

— Alex Hormozi

Alex Hormozi Quote: “Adding a deadline and incorporating one or multiple forms of urgency will get more people to take action than would otherwise.”

8. “Adding a deadline and incorporating one or multiple forms of urgency will get more people to take action than would otherwise.”

— Alex Hormozi

Alex Hormozi Quote: “People want what they can’t have. People want what other people want. People want things only a select few have access to.”

9. “People want what they can’t have. People want what other people want. People want things only a select few have access to.”

— Alex Hormozi

Alex Hormozi Quote: “When you raise your price, you increase the value the consumer receives without changing anything else about your product.”

10. “When you raise your price, you increase the value the consumer receives without changing anything else about your product.”

— Alex Hormozi

Alex Hormozi Quote: “Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.”

11. “Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.”

— Alex Hormozi

Alex Hormozi Quote: “Warren Buffet said, “Price is what you pay. Value is what you get.”

12. “Warren Buffet said, “Price is what you pay. Value is what you get.”

— Alex Hormozi

Alex Hormozi Quote: “People who experience a victory early on are more likely to continue with something than those who do not.”

13. “People who experience a victory early on are more likely to continue with something than those who do not.”

— Alex Hormozi

Alex Hormozi Quote: “The greatest hitters of all time also have many strike outs, just as there are many failed offers in the track record of great marketers. We learn skills through failure and practice. We do this knowing that nine out of ten times we will be wrong. We still act boldly, hoping for that offer we connect with so well that it results in our big payoff.”

14. “The greatest hitters of all time also have many strike outs, just as there are many failed offers in the track record of great marketers. We learn skills through failure and practice. We do this knowing that nine out of ten times we will be wrong. We still act boldly, hoping for that offer we connect with so well that it results in our big payoff.”

— Alex Hormozi

Alex Hormozi Quote: “The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.”

15. “The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.”

— Alex Hormozi

Alex Hormozi Quote: “You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against human nature. Hint: You’re not gonna change it.”

16. “You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against human nature. Hint: You’re not gonna change it.”

— Alex Hormozi

Alex Hormozi Quote: “People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price – the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”

17. “People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price – the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”

— Alex Hormozi

Alex Hormozi Quote: “Aligning with other’s self interest is easier than persuading them to do what you want.”

18. “Aligning with other’s self interest is easier than persuading them to do what you want.”

— Alex Hormozi

Alex Hormozi Quote: “No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.”

19. “No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.”

— Alex Hormozi

Alex Hormozi Quote: “Create flow. Monetize flow. Then add friction.”

20. “Create flow. Monetize flow. Then add friction.”

— Alex Hormozi

Alex Hormozi Quote: “You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.”

21. “You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.”

— Alex Hormozi

Alex Hormozi Quote: “Scarcity is a function of quantity. Urgency is a function of time. This is where you only limit when people can sign up, rather than how many.”

22. “Scarcity is a function of quantity. Urgency is a function of time. This is where you only limit when people can sign up, rather than how many.”

— Alex Hormozi

Alex Hormozi Quote: “Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.”

23. “Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most – you can only go down to $0, but you can go infinitely high in the other direction.”

— Alex Hormozi

Alex Hormozi Quote: “In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.”

24. “In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.”

— Alex Hormozi

Alex Hormozi Quote: “Fundamentally, all marketing exists to influence the supply and demand curve.”

25. “Fundamentally, all marketing exists to influence the supply and demand curve.”

— Alex Hormozi

Alex Hormozi Quote: “Here is your first piece of good news: if you are reading this, then you are already in the top 10 percent. Most people buy stuff and then promptly ignore it. I can also throw out a spoiler: the further you get in the book, the bigger the nuggets become. Just watch. This book delivers. The world needs more entrepreneurs. It needs more fighters. It needs more magic. And that’s what I’m sharing with you – magic.”

26. “Here is your first piece of good news: if you are reading this, then you are already in the top 10 percent. Most people buy stuff and then promptly ignore it. I can also throw out a spoiler: the further you get in the book, the bigger the nuggets become. Just watch. This book delivers. The world needs more entrepreneurs. It needs more fighters. It needs more magic. And that’s what I’m sharing with you – magic.”

— Alex Hormozi

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LIFE SPIRITUALITY

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