“This creep phenomenon applies directly to how we now relate to comfort, said Levari. Call it comfort creep. When a new comfort is introduced, we adapt to it and our old comforts become unacceptable. Today’s comfort is tomorrow’s discomfort. This leads to a new level of what’s considered comfortable.”

“This creep phenomenon applies directly to how we now relate to comfort, said Levari. Call it comfort creep. When a new comfort is introduced, we adapt to it and our old comforts become unacceptable. Today’s comfort is tomorrow’s discomfort. This leads to a new level of what’s considered comfortable.”

— Michael Easter