“There are other tricks: the use of generalities like “the man in the street” and the editorial “we” to establish a rapport of disapproval with the reader and at the same time to create a mental lacuna under cover of an insubstantial and unspecified “we.” And the technique of the misunderstood word: pack a review with obscure words that send the reader to a dictionary. Soon the reader will feel a vague, slightly queasy revulsion for whatever is under discussion.”
