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“Now when dealing with an adversary the strategy is to inveigle him or her into your territory. Instead of crossing the river, bring the people on the other side to your side, where you know the country and can marshal your allies.”

— William S. Burroughs

Featured in: William S. Burroughs Quotes

William S. Burroughs Quote: “Now when dealing with an adversary the strategy is to inveigle him or her into your territory. Instead of crossing the river, bring the people on the other side to your side, where you know the country and can marshal your allies.”

“Now when dealing with an adversary the strategy is to inveigle him or her into your territory. Instead of crossing the river, bring the people on the other side to your side, where you know the country and can marshal your allies.”

— William S. Burroughs

William S. Burroughs Quote: “Now when dealing with an adversary the strategy is to inveigle him or her into your territory. Instead of crossing the river, bring the people on the other side to your side, where you know the country and can marshal your allies.”

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4. “You renew yourself every day. Sometimes you’re successful, sometimes you’re not, but it’s the average that counts.”

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5. “Culture eats strategy for breakfast.”

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6. “The way I measure my life is ‘Am I better than I was last year?’”

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7. “Finally, I truly believe that each of us must find meaning in our work. The best work happens when you know that it’s not just work, but something that will improve other people’s lives.”

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8. “Our ambitions are bold and so must be our desire to change and evolve our culture.”

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9. “Consistency over time is trust.”

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10. “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn. So the last part to me is the key, especially if you have had some initial success. It becomes even more critical that you have the learning ‘bit’ always switched on.”

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11. “Consistency is better than perfection!”

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12. “But as management guru Peter Drucker once said, “Culture eats strategy for breakfast.”

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13. “You’re trying to take something that can be described in many, many sentences and pages of prose, but you can convert it into a couple lines of poetry and you still get the essence, so it’s that compression. The best code is poetry.”

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14. “Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.”

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15. “I marvel every day at how people can excel – and that’s what really gets me going.”

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16. “Microsoft is the productivity and platform company for the mobile-first and cloud-first world.”

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18. “Listening was the most important thing I accomplished each day because it would build the foundation of my leadership for years to come.”

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19. “The view you adopt for yourself profoundly affects the way you lead your life.”

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20. “The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.”

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21. “Passion, toil, and training can help you to soar.”

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23. “This notion of universal Windows apps is a very powerful concept because we’re now aggregating the 300-plus-million-socket run rate of Windows into one opportunity for our developers.”

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25. “In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the physicality of computing–where the speed of light still matters–and because of geopolitics.”

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26. “We live in a world of mobile technology, but it is not the device that is mobile. It is you.”

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27. “First, we needed to obsess about our customers. At the core of our business must be the curiosity and desire to meet a customer’s unarticulated and unmet needs with great technology.”

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28. “Many companies aspire to change the world. But very few have all the elements required: talent, resources and perseverance. Microsoft has proven that it has all three in abundance.”

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29. “After all, our products may come and go, but our values are timeless.”

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30. “We needed to build deeper empathy for our customers and their unarticulated and unmet needs. It was time to hit refresh.”

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31. “I must work hard – not to climb the ladder, but to do important work.”

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33. “Un personaje brillante que no pone primero al equipo puede destruirlo por completo.”

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34. “Despite all this rapid change in the computing industry, we are still at the beginning of the digital revolution.”

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