“Steve embraced the marketing adage that every single moment a consumer encounters a brand – whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV – is an experience that adds either credits or debits to the brand’s “account” in his imagination.”

“Steve embraced the marketing adage that every single moment a consumer encounters a brand – whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV – is an experience that adds either credits or debits to the brand’s “account” in his imagination.”

— Brent Schlender