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Top 15 Brent Schlender Quotes (2025 Update)

Brent Schlender Quote: “The sun will set and the sun will rise, and it will shine upon us tomorrow in our grief and our gratitude, and we will continue to live with purpose, memory, passion, and love.”

1. “The sun will set and the sun will rise, and it will shine upon us tomorrow in our grief and our gratitude, and we will continue to live with purpose, memory, passion, and love.”

— Brent Schlender

Brent Schlender Quote: “I don’t really care, this is what I want to do. And if I try my best and fail, well, I tried my best.”

2. “I don’t really care, this is what I want to do. And if I try my best and fail, well, I tried my best.”

— Brent Schlender

Brent Schlender Quote: “One of the things I’ve always felt,” Steve told me, “is that if you’re going to be creative, it’s like jumping up in the air; you want to make damn sure the ground is going to be there when you get back.”

3. “One of the things I’ve always felt,” Steve told me, “is that if you’re going to be creative, it’s like jumping up in the air; you want to make damn sure the ground is going to be there when you get back.”

— Brent Schlender

Brent Schlender Quote: “What separates people is the return on luck, what you do with it when you get it.”

4. “What separates people is the return on luck, what you do with it when you get it.”

— Brent Schlender

Brent Schlender Quote: “It’s not about how fast you do something, it’s about doing your level best.”

5. “It’s not about how fast you do something, it’s about doing your level best.”

— Brent Schlender

Brent Schlender Quote: “Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered.”

6. “Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered.”

— Brent Schlender

Brent Schlender Quote: “Steve’s life wasn’t a movie. It was inspiring, confounding, and unabashedly human, to the very end.”

7. “Steve’s life wasn’t a movie. It was inspiring, confounding, and unabashedly human, to the very end.”

— Brent Schlender

Brent Schlender Quote: “If you look at true artists, if they get really good at something, it occurs to them that they can do this for the rest of their lives, and they can be really successful at it to the outside world, but not really successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure they’re still artists. Dylan and Picasso were always risking failure.”

8. “If you look at true artists, if they get really good at something, it occurs to them that they can do this for the rest of their lives, and they can be really successful at it to the outside world, but not really successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure they’re still artists. Dylan and Picasso were always risking failure.”

— Brent Schlender

Brent Schlender Quote: “What I loved about working for Steve,” says Cue, “is that you learned that you could accomplish the impossible. Again and again.”

9. “What I loved about working for Steve,” says Cue, “is that you learned that you could accomplish the impossible. Again and again.”

— Brent Schlender

Brent Schlender Quote: “If you look closely at how he spent his time,” says Tim Cook, “you’ll see that he hardly ever traveled and he did none of the conferences and get-togethers that so many CEOs attend. He wanted to be home for dinner.”

10. “If you look closely at how he spent his time,” says Tim Cook, “you’ll see that he hardly ever traveled and he did none of the conferences and get-togethers that so many CEOs attend. He wanted to be home for dinner.”

— Brent Schlender

Brent Schlender Quote: “Having a grand, bold goal was useless if you didn’t have the ability to tell a compelling story about how you’d get there.”

11. “Having a grand, bold goal was useless if you didn’t have the ability to tell a compelling story about how you’d get there.”

— Brent Schlender

12. “Steve embraced the marketing adage that every single moment a consumer encounters a brand – whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV – is an experience that adds either credits or debits to the brand’s “account” in his imagination.”

— Brent Schlender

Brent Schlender Quote: “Do you have the humility to continually grow, to learn from your failures and get back up? Are you utterly relentless for your cause, ferocious for your cause? Can you channel your intensity and intelligence and energy and talents and gifts and ideas outward into something that is bigger and more impactful than you are? That’s what great leadership is about.”

13. “Do you have the humility to continually grow, to learn from your failures and get back up? Are you utterly relentless for your cause, ferocious for your cause? Can you channel your intensity and intelligence and energy and talents and gifts and ideas outward into something that is bigger and more impactful than you are? That’s what great leadership is about.”

— Brent Schlender

Brent Schlender Quote: “The sheer simplicity of the quadrant strategy had laid the foundation for an organization that would say no again and again – until it said yes, at which point it would attack the new project with fierce determination.”

14. “The sheer simplicity of the quadrant strategy had laid the foundation for an organization that would say no again and again – until it said yes, at which point it would attack the new project with fierce determination.”

— Brent Schlender

Brent Schlender Quote: “He directed Katie Cotton, his communications chief at Apple, to adopt a policy in which Steve made himself available only to a few print outlets, including Fortune, the Wall Street Journal, Time, Newsweek, BusinessWeek, and the New York Times. Whenever he had a product to hawk, he and Cotton would decide which of this handful of trusted outlets would get the story. And Steve would tell it, alone.”

15. “He directed Katie Cotton, his communications chief at Apple, to adopt a policy in which Steve made himself available only to a few print outlets, including Fortune, the Wall Street Journal, Time, Newsweek, BusinessWeek, and the New York Times. Whenever he had a product to hawk, he and Cotton would decide which of this handful of trusted outlets would get the story. And Steve would tell it, alone.”

— Brent Schlender

Brent Schlender Quote: “He, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”

16. “He, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”

— Brent Schlender

Brent Schlender Quote: “In the ever-shifting computer world of the late 1980s, building breathless anticipation for his Next Big Thing was crucial to attracting potential customers and investors, and Steve would need plenty of the latter, given that NeXT would take nearly five years to produce a working computer.”

17. “In the ever-shifting computer world of the late 1980s, building breathless anticipation for his Next Big Thing was crucial to attracting potential customers and investors, and Steve would need plenty of the latter, given that NeXT would take nearly five years to produce a working computer.”

— Brent Schlender

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