“Jerry Michalski notes that in the past, scarcity meant value. That is, without scarcity, you didn’t have a business. Now that notion has been upended. Dave Blakely of IDEO thinks about ExOs in the following way: “These new organizations are exponential because they took something scarce and made it abundant.” Nokia bought Navteq, trying to buy, own and control scarcity, only to be leapfrogged by Waze, which managed to harness abundance.”
