“When policy makers, organizations, or scientists applied a one-size-fits-all strategy to change behavior, the results were mixed. But when they began by asking what stood in the way of progress – say, why their employees weren’t saving enough money or getting flu shots – and then developed targeted strategies to change behavior, the results were far better.”

“When policy makers, organizations, or scientists applied a one-size-fits-all strategy to change behavior, the results were mixed. But when they began by asking what stood in the way of progress – say, why their employees weren’t saving enough money or getting flu shots – and then developed targeted strategies to change behavior, the results were far better.”

— Katy Milkman