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Top 7 Katy Milkman Quotes (2026 Update)

Katy Milkman Quote: “You’ll learn that making hard things seem fun is a much better strategy than making hard things seem important.”

1. “You’ll learn that making hard things seem fun is a much better strategy than making hard things seem important.”

— Katy Milkman

Katy Milkman Quote: “Research has proven time and again that rather than relying on willpower to resist temptation, we’re better off figuring out how to make good behaviors more gratifying in the short-term. Big payoffs far down the road just aren’t enough to keep us motivated.”

2. “Research has proven time and again that rather than relying on willpower to resist temptation, we’re better off figuring out how to make good behaviors more gratifying in the short-term. Big payoffs far down the road just aren’t enough to keep us motivated.”

— Katy Milkman

Katy Milkman Quote: “We all struggle to line up what we do with what we want.”

3. “We all struggle to line up what we do with what we want.”

— Katy Milkman

Katy Milkman Quote: “We think “future me” will be able to make good choices, but too often “present me” succumbs to temptation.”

4. “We think “future me” will be able to make good choices, but too often “present me” succumbs to temptation.”

— Katy Milkman

Katy Milkman Quote: “Behavior change is similar. You can use an all-purpose strategy that works well on average. Set tough goals and break them down into component steps. Visualize success. Work to create habits – tiny ones, atomic ones, keystone ones – following the advice laid out in self-help bestsellers. But you’ll get further faster if you customize your strategy: isolate the weakness.”

5. “Behavior change is similar. You can use an all-purpose strategy that works well on average. Set tough goals and break them down into component steps. Visualize success. Work to create habits – tiny ones, atomic ones, keystone ones – following the advice laid out in self-help bestsellers. But you’ll get further faster if you customize your strategy: isolate the weakness.”

— Katy Milkman

Katy Milkman Quote: “When policy makers, organizations, or scientists applied a one-size-fits-all strategy to change behavior, the results were mixed. But when they began by asking what stood in the way of progress – say, why their employees weren’t saving enough money or getting flu shots – and then developed targeted strategies to change behavior, the results were far better.”

6. “When policy makers, organizations, or scientists applied a one-size-fits-all strategy to change behavior, the results were mixed. But when they began by asking what stood in the way of progress – say, why their employees weren’t saving enough money or getting flu shots – and then developed targeted strategies to change behavior, the results were far better.”

— Katy Milkman

Katy Milkman Quote: “Agassi could see the wisdom in this assessment. He’d always been a perfectionist, but until Gilbert’s remarks, he’d viewed that trait as a strength rather than a weakness.”

7. “Agassi could see the wisdom in this assessment. He’d always been a perfectionist, but until Gilbert’s remarks, he’d viewed that trait as a strength rather than a weakness.”

— Katy Milkman

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