“Theory,” it was an operating principle of our friendship. We came to define Shine Theory as an investment, over the long term, in helping a friend be their best – and relying on their help in return. It is a conscious decision to bring our full selves to our friendships and to not let insecurity or envy ravage them. It’s a practice of cultivating a spirit of genuine happiness and excitement when our friends are doing well, and being there for them when they aren’t.”
