“We are all limited by the choices we make, and once we make even one of them, we become hard-wired to choose similar options. No wonder why these web search engines keep track of our search history. No wonder why every person gets a different search result for the same term. It’s because we all develop a taste, a proclivity. And these social media giants and search engines all know that, for we humans see only what we want to see. So why not give them what they are most likely to want?”
