“Get consistent in your marketing campaigns to create your brand personality. This will be your “meat paste,” so to speak, to trigger your audience’s associations of you and your company. Put together a memorable style guide to give your campaigns a sense of “connectedness.”

“Get consistent in your marketing campaigns to create your brand personality. This will be your “meat paste,” so to speak, to trigger your audience’s associations of you and your company. Put together a memorable style guide to give your campaigns a sense of “connectedness.”

— Michael R. Drew