Top 4 Michael R. Drew Quotes (2024 Update)

1. “Roy H. Williams defines branding as the sum total of all the things a company says about itself – the things that pop into your customers’ minds when they hear your name.”

— Michael R. Drew

2. “Successful branding ultimately depends on your ability to speak to your customers in their own language about what matters most to them. In our current WE Cycle, a successful brand leaves hype behind and speaks to the need for community and working together.”

— Michael R. Drew

3. “Hugh Hefner and Playboy spoke to the values of an audience that craved individual expression, it wanted to look good and feel good now. Playboy’s early mission was “exclusivity, sophistication and taste.” While Playboy’s iconic logo is those bunny ears, its brand was the association it created in its audience’s minds.”

— Michael R. Drew

4. “Get consistent in your marketing campaigns to create your brand personality. This will be your “meat paste,” so to speak, to trigger your audience’s associations of you and your company. Put together a memorable style guide to give your campaigns a sense of “connectedness.”

— Michael R. Drew

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