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What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
Peter F. Drucker Quote: “What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”
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